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Marketing Features

New app puts restaurant customers in control of music

by Cherryh Cansler — Publisher, FastCasual.com

Roqbot allows customers to select the music played while they eat.

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How social media can take your brand to the next level

by Alicia Kelso — Editor, QSRWeb.com

Eat Drink Promote founder outlined the Four Pillars of Social Media at NAPICS, said Google+ will be big in five years.

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NAPICS '13: State of the frozen dessert segment

by Alicia Kelso — Editor, QSRWeb.com

Although the restaurant industry is recovering, it could take until 2020 to reach pre-Recession growth levels.

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Video: Expert on Millennials shares tips on how to reach them

by Cherryh Cansler — Publisher, FastCasual.com

Millennials want to co-create your product and share it with their friends.

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Using mobile to differentiate your business and drive profits

With professional retail systems, customers also can perks based on actual accrued purchase amounts, allowing them the flexibility to earn rewards for more…

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Burger King shifting to value messaging amidst tight competition

by Alicia Kelso — Editor, QSRWeb.com

Operations coaches now working with restaurant teams to standardize the customer experience across the U.S. system.

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QSRs go fishing for Lenten season

by Alicia Kelso — Editor, QSRWeb.com

Chains launch a bevy of seafood LTOs, from McDonald's Fish McBites to White Castle's shrimp nibblers.

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Dunkin' franchisee drives traffic with digital message boards

by Alicia Kelso — Editor, QSRWeb.com

Ohio operator says he can now market to 25,000 cars every day.

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Responsive web design: Restaurants' No. 1 competitive advantage

Visitors want more from your mobile website. More than 50 percent of those surveyed said they feel annoyed when they visit a website that is not mobile…

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Captain D's capturing 'significant share' from competitors

The brand's focus in 2013 will be on marketing, new menu items, new equipment and new menu boards.

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That's amoré: Restaurants appease Valentine's diners with new products

by Alicia Kelso — Editor, QSRWeb.com

According to Restaurant.com, three out of four survey respondents plan to celebrate the holiday at a restaurant this year.

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Dunkin' Brands outlines new product launch process

by Alicia Kelso — Editor, QSRWeb.com

Mobile marketing efforts will accelerate this year, as CEO Nigel Travis calls the platform a 'game-changer.'

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Subway's brand perception far outpaces QSR segment

by Alicia Kelso — Editor, QSRWeb.com

Taco Bell's perception gains are among the highest across all industries.

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McDonald's 2013 plans include strong product pipeline

by Alicia Kelso — Editor, QSRWeb.com

The company's strategy includes adding more 24-hour restaurants to broaden accessibility.

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Krispy Kreme: Operations and marketing spark growth

by Alicia Kelso — Editor, QSRWeb.com

The chain marks its debut in India this week and is also ready to open its first small shop model in the U.S.

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Boomers add restaurant occasions while Millennials cut back

by Alicia Kelso — Editor, QSRWeb.com

Research shows Boomers increasing their share of restaurant traffic in recent years, with Millennials decreasing theirs.

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Distributed marketing empowers franchisees and sustains brand integrity

With a distributed marketing model, the local QSR has access to designs created by corporate marketers, and have a greater ability to customize these pieces to…

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Subway has top consumer engagement on Facebook

by Alicia Kelso — Editor, QSRWeb.com

New research from social media analytics provider Track Social also unveils a strong social presence for McDonald's, Starbucks.

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How one QSR brand is taking advantage of the c-store resurgence

by Alicia Kelso — Editor, QSRWeb.com

Blimpie has revamped its business model to fit larger, more foodservice-focused convenience stores.

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Burger King adds chicken nuggets, six other items

by Alicia Kelso — Editor, QSRWeb.com

After a busy 2012, Burger King has introduced another wave of new menu items including chicken nuggets, which have been added permanently.

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