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Marketing Features

Single-serve coffee generates readers' interest in 2012

by Alicia Kelso — Editor, QSRWeb.com

QSR segment was busy this year with menu rollouts and creative marketing campaigns.

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QSRs finish the year strong with menu rollouts

by Alicia Kelso — Editor, QSRWeb.com

According to Technomic research, November has the highest percentage of new product launches.

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Commentary: Visual content tops 2013 restaurant marketing trends

Cause marketing is also a major focus for brand differentiation, as customers seek out establishments that help the community.

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Experts weigh in on emerging restaurant trends

by Alicia Kelso — Editor, QSRWeb.com

Look for visual marketing plans, mobile engagement and daypart expansion in the New Year.

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What to expect in the quick-service segment in 2013

by Alicia Kelso — Editor, QSRWeb.com

Mobile initiatives will pick up in the New Year, and so will competition from other segments.

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Top 2012 (non-menu) stories for the QSR segment

by Alicia Kelso — Editor, QSRWeb.com

Intensified competition has been driven by comprehensive rebranding efforts.

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2012 QSR menu trends were all over the map

by Alicia Kelso — Editor, QSRWeb.com

From bacon sundaes to barbecue sandwiches, this year pushed the innovation envelope.

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Vegas Baby, Vegas: Loyalty Lessons from Sin City

There are three things restaurant owners can learn from rewards programs at casinos.

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How to get results from the mobile restaurant user

A mobile optimized website and a sound mobile marketing strategy provide a firm foundation for creating more restaurant sales.

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How one restaurant brand uses digital menu boards to engage guests

With its new solution, Boloco guests can play games while they wait for their food.

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Jack in the Box turns in strongest sales year since 2007

by Alicia Kelso — Editor, QSRWeb.com

Operational improvements contributed to sales increases.

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Q&A: The evolution of online ordering

NetWaiter's co-founder discusses how online ordering has changed from a convenient operational tool to a marketing asset.

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Restaurants adapting Facebook ordering integration

by Alicia Kelso — Editor, QSRWeb.com

Nearly 100 percent of restaurant brands will be on Facebook within the next two years.

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Wendy's offering image activation incentive to franchisees

by Alicia Kelso — Editor, QSRWeb.com

The chain is working on menu costs by focusing on perceived quality.

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Popeyes continues to gain market share in QSR space

by Alicia Kelso — Editor, QSRWeb.com

The chain turned in a 6.8 percent increase in same-store sales during Q3.

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Restaurant industry steps up franchising incentives for military veterans

by Alicia Kelso — Editor, QSRWeb.com

Chains are actively recruiting veterans with startup discounts to reintegrate them into the workforce.

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Report: Menu deals no longer driving restaurant visits

Operators should examine their value proposition, leverage the convenience factor of restaurants and offer variety.

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How a digital loyalty program can help a smaller chain compete

Digital customer engagement providers can now use social media accounts to link a customer's existing social media identity to a new digital customer…

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Restaurant marketing calendars include Election Day promotions

by Alicia Kelso — Editor, QSRWeb.com

Many chains are giving away freebies to customers who can prove they voted.

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Restaurant apps evolve into interactive information providers

by Alicia Kelso — Editor, QSRWeb.com

Informational apps are more effective at impacting purchasing decisions than entertainment apps.

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