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Marketing Features

Burger King adds operations coaches for consistent experience

by Alicia Kelso — Editor, QSRWeb.com

New menu and marketing initiatives continue to yield positive results.

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Dunkin' embraces 5 strategies to navigate tricky environment

by Alicia Kelso — Editor, QSRWeb.com

Company's third quarter comp sales up across all four segments; guest and ticket counts rise.

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2013 food trend predictions begin trickling in

by Alicia Kelso — Editor, QSRWeb.com

Look for fast casual rebranding, bread experimentation and more snacking.

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Taco Cabana showcases new restaurant design

by Alicia Kelso — Editor, QSRWeb.com

The company's 160 locations are expected to be remodeled by early 2014.

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3 tips for creating an effective mobile website

Mobile website visitors are in a rush; make sure all of the information they need is easily and quickly accessible.

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Driving big business with loyalty programs

by Christopher Hall

Loyalty programs offer a way to build relationships with customers, and gather mission critical insight into their behavior.

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Technology, value emerge as McDonald's priorities in tight market

by Alicia Kelso — Editor, QSRWeb.com

CEO discusses Q3's soft sales and customer service initiatives, including a greater focus on mobile initiatives.

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Sonic gets a sales bump from multiple daypart promotions

by Alicia Kelso — Editor, QSRWeb.com

The chain's product pipeline in 2013 will include unique products that will be featured through a national campaign.

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Wendy's CMO: 'All great brands evolve'

by Alicia Kelso — Editor, QSRWeb.com

Wendy's unveiled a new logo to complement its restaurant and marketing makeovers and will test mobile payments next month.

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Anatomy of a wildly successful LTO

by Alicia Kelso — Editor, QSRWeb.com

Sales of Sonic's Ragin' Cajun burger are 300-plus percent higher than average promotion, with very little advertising. 

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Dunkin CEO optimistic about mobile initiatives

by Alicia Kelso — Editor, QSRWeb.com

During Wells Fargo Securities Summit, Nigel Travis touts product pipeline, K-cup promotions.

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Using social media conversations to foster brand awareness

by Valerie Killifer — Editor, FastCasual.com

Most online conversations are positive; however customer service is an easy point of contention.

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Arby's rebranding as part of continued turnaround efforts

by Alicia Kelso — Editor, QSRWeb.com

Company focused on product pipeline to complement new ad campaign.

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Restaurant marketers continue to underspend in the digital space

Data generated from new digital customer engagement tools provide restaurant marketers with a far greater knowledge of their top customers than has ever…

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Commentary: How to avoid losing customers' interest

The whole idea of 'best practices' is to repeat success; however people are fickle and if they've seen it before, it will be less effective.

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LYFE Kitchen transforming the way the world sees organic

New restaurant concept aims at sustainability, responsibly grown and sourced materials.

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QSRs generate loyalty through new mover marketing programs

by Alicia Kelso — Editor, QSRWeb.com

In the age of digital, targeted marketing packages still garner high response rates.

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Social media report: What consumers are saying about restaurants

by Valerie Killifer — senior editor, NetWorld Alliance

Foodservice Social Media Universe keynote speaker Jason Falls highlights who's winning and losing the social media conversation.

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Restaurants leverage football season for new promotions

by Alicia Kelso — Editor, QSRWeb.com

Television campaigns pick up and new themed products roll out.

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Tools for foodservice social media campaigns

A social media expert reviews lessons learned from the Foodservice Social Media Universe event.

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