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Marketing Features

Product introductions boost Carl's Jr., Hardee's sales

by Alicia Kelso — Editor, QSRWeb.com

The company mulls an increase in co-branded concepts with Red Burrito and Green Burrito.

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Popeyes' executives outline path to continued success

by Alicia Kelso — Editor, QSRWeb.com

Analyst Day examines company's five-pillar approach behind a "You Ain't Seen Nothing Yet" theme.

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McDonald's adding calorie information, testing fruit and veggie options

The company also plans to test additional produce side options and grilled chicken choices for Happy Meals. 

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Would you like points with that? QSRs serve up loyalty programs

QSRs are beginning to experience the benefits of adopting robust digital loyalty programs, including bigger transactions.

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Not tracking social media ROI is your fault

by

If you're looking to place blame for why you can't measure social media ROI in your company, grab a mirror.

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A look at QSR August 2012 product launches

by Alicia Kelso — Editor, QSRWeb.com

Chicken innovations were popular during the month.

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Commentary: 5 ways to deal with negative online reviews

Negative online reviews don't have to kill a restaurant's reputation.

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Reaching more customers through digital technology

by Valerie Killifer — senior editor, NetWorld Alliance

A Q&A with Noah Glass, founder and CEO of online ordering firm OLO, on the new digital customer and the technology driving their dining experiences.

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Foodservice habits of the college Millennial becoming clear

by Alicia Kelso — Editor, QSRWeb.com

Culinary preferences, such as meatless and global cuisines should influence industry for a long time.

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Krispy Kreme aims to create more doughnut occasions

by Alicia Kelso — Editor, QSRWeb.com

Company will also continue to ramp up specialty beverage platform.

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How to fight for more social media resources in your company

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Paradox: In an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less.

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McDonald's takes the lead in clarifying normal portion sizes

Giving consumers the tools to make informed decisions, with a little work to reorganize menus and product offerings, will be more successful than limiting…

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Social media success is about the wizard, not the wand

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Why aren't businesses doing more with location-based services like Foursquare? The problem lies with the wizard, not the wand.

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11 shocking new social media statistics in America

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Recent findings from social media behavioral researchers show some shocking changes in how Americans use and consume social media.

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What works for Subway's top media agency

by Alicia Kelso — Editor, QSRWeb.com

Summit Group Communications has stuck to Subway's health, indulgence and value messaging pillars.

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Popeyes sales growth outpacing QSR category by 3 percent

by Alicia Kelso — Editor, QSRWeb.com

Company expects approximately one-third of its domestic system to be reimaged by the end of the year.

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Dunkin' Donuts unveils mobile app for payment and gifting

by Alicia Kelso — Editor, QSRWeb.com

Platform includes nutritional information, social media connector and restaurant locator.

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QSRs upgrading to keep pace with fast casual growth

by Alicia Kelso — Editor, QSRWeb.com

Segment lines blurring as QSRs remodel and fast casuals add drive-thrus.

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Tim Hortons jumps into single-serve coffee market

by Alicia Kelso — Editor, QSRWeb.com

WiFi access, digital menu boards, double drive-thrus all part of current strategy.

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Jack in the Box customer experience initiatives paying off

by Alicia Kelso — Editor, QSRWeb.com

Company signs agreement to outsource distribution business.

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