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Marketing Features

Wendy's to increase focus on Hispanic market, morning daypart

by Alicia Kelso — Editor, QSRWeb.com

Company experiences second quarter same-store sales increase of 3.2 percent.

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Podcast: Chick-fil-A just one example of brands becoming more political

by James Bickers — Editor, Networld Alliance

Retail experts weigh in on social media's influence on companies' political transparency.

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Menu, marketing overhauls boost Burger King profits

by Alicia Kelso — Editor, QSRWeb.com

Second quarter yields positive sales, international momentum.

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Restaurant chains get into the Olympic spirit

by Alicia Kelso — Editor, QSRWeb.com

Brands using Facebook to offer promotions, engage fans.

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Dunkin' Brands' solid sales driven by cold beverages, sandwiches

by Alicia Kelso — Editor, QSRWeb.com

Company plans to introduce K-Cups in California Baskin-Robbins stores, launch new mobile app.

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McDonald's focusing on value in slowing global economy

by Alicia Kelso — Editor, QSRWeb.com

Breakfast and beverage platforms continue to gain momentum.

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Chick-fil-A responds to 'anti gay' Facebook criticism

by Alicia Kelso — Editor, QSRWeb.com

Brand's Facebook page dominated by this conversation.

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Culver's franchisee enjoying benefits of digital menu boards

by Alicia Kelso — Editor, QSRWeb.com

Package includes new 'specials of the day' board and video loop.

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Wendy's new mobile app offers customized calorie counting

Guests can store their favorite meal selections for future reference.

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Will Instagram become a more effective marketing tool than Facebook?

by Alicia Kelso — Editor, QSRWeb.com

Brands are stepping up their photo-based campaigns.

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Recipe development efforts increase in childhood obesity fight

The foodservice industry is making healthy strides when it comes to serving nutritional meals to children.

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Colorado restaurant chains pitch in for wildfire relief

by Alicia Kelso — Editor, QSRWeb.com

Operators donating food and linking social media sites to American Red Cross page.

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Digital menu boards showing up on food trucks

by Christopher Hall — w, t

Digital display used to display menu items and keep customers entertained with trivia and games.

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Remodeled Wendy's units exceeding 25 percent sales growth

by Alicia Kelso — Editor, QSRWeb.com

Company plans to accelerate Hispanic and digital marketing platforms.

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McDonald's previews technology features at Olympic restaurants

In anticipation of large crowds, the flagship McDonald's includes seating for 1,500, including 70 seats on a second floor balcony with a view of the Olympic…

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Commentary: McDonald's Skinner retiring with strong legacy in place

by Alicia Kelso — Editor, QSRWeb.com

CEO's list of accomplishments includes reimaged restaurants, McCafé launch.

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Burger King demographic beginning to shift?

by Alicia Kelso — Editor, QSRWeb.com

A new study shows that women's perception of the brand have been higher than men's nearly all year.

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Dunkin' CEO: Starbucks' bakery acquisition a 'great compliment'

by Alicia Kelso — Editor, QSRWeb.com

New markets will focus on high-margin beverages and breakfast sandwiches.

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QSR culinary trends of 2012 (so far)

Segment focuses on bite-sized items, frozen beverages, spicier flavor profiles.

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Exterior digital message boards on the rise

by Alicia Kelso — Editor, QSRWeb.com

One Dairy Queen operator yielded 10 percent sales increase after installation.

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