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Marketing Features

QSRs display strong global brand power

by Alicia Kelso — Editor, QSRWeb.com

New report shows that emerging Brazil, Russia, India and China markets have driven growth.

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Popeyes lifted by national marketing, promotional offerings

by Alicia Kelso — Editor, QSRWeb.com

Recent limited time offerings have set sales records.

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Menu spotlight shifts to chicken as beef prices rise

by Alicia Kelso — Editor, QSRWeb.com

The number of U.S. menu items with poultry as an ingredient has climbed an average of 12 percent in the past three years.

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Krispy Kreme's focus turns to franchising, beverage line

by Alicia Kelso — Editor, QSRWeb.com

Strategy also includes smaller factory shops and local store marketing.

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PizzaMarketplace launches Top 100 Movers & Shakers

by Alicia Kelso — Editor, QSRWeb.com

The inaugural Top 100 Movers & Shakers features a ranking of the top concepts, leaders and trends in the $38 billion pizza segment.

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Experts weigh in on cost effective menu improvements

by Alicia Kelso — Editor, QSRWeb.com

Innovation can be achieved with items that already exist in the kitchen.

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Blurring of the lines between QSR and Fast Casual

By Mindy Armstrong, Insights Manager, Food IQ 

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NRA Show 2012: A display of industry growth

by Alicia Kelso — Editor, QSRWeb.com

Social media, mobile and point-of-sale trends have evolved.

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Burger King realizing results with turnaround strategy

by Alicia Kelso — Editor, QSRWeb.com

North American segment delivers best sales performance in more than two years.

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Wendy's admits marketing miss with W cheeseburger

by Alicia Kelso — Editor, QSRWeb.com

Company will continue to leverage Wendy Thomas in ad campaigns.

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Q&A: Craig Culver talks about Culver's positioning as 'original' better burger

by Alicia Kelso — Editor, QSRWeb.com

Wisconsin-based chain's first quarter comps were up 16 percent.

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Burger King creates social media sites for delivery service

by Alicia Kelso — Editor, QSRWeb.com

Company responds to fans that it will be expanding soon.

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Dunkin' Brands lifted by coffee platform

by Alicia Kelso — Editor, QSRWeb.com

Worldwide system-wide sales growth in the first quarter was primarily attributable to Dunkin' Donuts U.S. comparable store sales growth, global store…

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Sub shop grows behind marijuana theme

by Alicia Kelso — Editor, QSRWeb.com

Cheba Hut focused on campus and metropolitan markets.

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McDonald's focus on core items, reimaging and labor pays off

by Alicia Kelso — Editor, QSRWeb.com

As leadership transition takes place, company remains disciplined about menu enhancements, customer experience.

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Taco Bell's comeback clear in Yum! Brand's Q1

by Alicia Kelso — Editor, QSRWeb.com

Africa and India provide plenty of growth potential.

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Restaurants add multicultural training as minority populations grow

by Alicia Kelso — Editor, QSRWeb.com

In the age of social media, companies should have immediate crisis plans and proactive training programs. 

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Death, taxes and restaurant deals

by Alicia Kelso — Editor, QSRWeb.com

From free yogurt scoops to discounted pizza, plenty of brands are offering a little relief on Tax Day.

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Menu additions, media package boost Carl's Jr., Hardee's

by Alicia Kelso — Editor, QSRWeb.com

Parent company takes advantage of media package with simultaneous product introductions.

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