Showing guests something extra ignites loyalty

Operators who take the time, once the basics are being flawlessly executed, to bring in elements of showcasing their food to their captive audience guests will…

Study reveals how QSRs can build loyalty among Hispanic consumers

On average, Hispanics visit QSRs more than 10 times in a 30-day period, while non-Hispanics visit about seven times per month.

Frozen yogurt chain jumps into the coffee space

by Alicia Kelso — Editor, QSRWeb.com

Fro.Zen.Yo spent a year developing proprietary Zombie Coffee.

5 ways mobile-based loyalty programs will grow your business

Mobile-based loyalty programs allow you to connect with your customers anytime through text messaging so you can send instant incentives, which can stimulate…

Burger King launches biggest marketing, menu initiatives ever

by Alicia Kelso — Editor, QSRWeb.com

New website, menu boards, uniforms and packaging have also been introduced.

Brands get nostalgic in updating to Facebook Timeline

by Alicia Kelso — Editor, QSRWeb.com

Chains need to take advantage of the new design or risk losing engagement.

Cousins Subs undergoes a makeover for 40th anniversary

by Alicia Kelso — Editor, QSRWeb.com

New products, branding and menu boards are among recent initiatives.

Krispy Kreme plans to accelerate coffee program

by Alicia Kelso — Editor, QSRWeb.com

Company's shares jump 4 percent after big Q4 profit reported.

TCBY dives into retail with pre-packaged frozen yogurt launch

by Alicia Kelso — Editor, QSRWeb.com

Agreement deal includes 3,000 Wal-Mart locations.

Commentary: Is your franchisee meeting delivering ROI?

Make a long-lasting connection with your key stakeholders.

Wendy's vs. Burger King: A shift in perception

by Alicia Kelso — Editor, QSRWeb.com

The burger wars have shifted in Wendy's favor in part because of favorable consumer perception.

Seattle's Best Coffee launches new drive-thru concept

by Alicia Kelso — Editor, QSRWeb.com

The brand is also offering fresh-baked muffins, cookies, multigrain bars, breakfast sandwiches and snack items.

Spring deals, LTOs in full swing

by Alicia Kelso — Editor, QSRWeb.com

QSRs take advantage of St. Patrick's Day, Easter themes for new menu introductions.

Burger King beginning to see turnaround effects

by Alicia Kelso — Editor, QSRWeb.com

December was a strong month for the chain, buoyed by the launch of soft serve ice cream, new french fries and the BK Crown Program geared toward kids.

McDonald's franchisee's deployment puts nutritional kiosks in spotlight

by Alicia Kelso — Editor, QSRWeb.com

Impending menu labeling laws cause some operators to consider in-store technology.

The benefits of in-store digital menu boards

by Christopher Hall

At the Digital Signage Expo in Las Vegas, quick service restaurant operators and digital signage proponents held a panel discussion about the deployment…

Popeyes to accelerate unit reimaging

by Alicia Kelso — Editor, QSRWeb.com

Company adds leadership development to strategic plan.

Turning social media mentions into best-in-class business insight

Operators must understand the difference between marketing and operational insights from online feedback before they can use that information to their…

Subway TV & Radio digital signage program expanding systemwide

by Alicia Kelso — Editor, QSRWeb.com

The programming highlights core menu items, in-store promotions and music for customers in the queue.

Wendy's plans new ad campaign as part of brand rejuvenation

by Alicia Kelso — Editor, QSRWeb.com

New products this year will feature twists on natural-cut fries and classic spicy chicken club.