Covering the basics of QR codes

by Alicia Kelso — Editor, QSRWeb.com

Nick Sears of rVue discusses how QR codes work, and how to best interact with and implement them into a mobile marketing strategy.  

Milio's Sandwiches plans to quadruple footprint in five years

by Alicia Kelso — Editor, QSRWeb.com

Chain will focus on value menu system, operations and marketing.

Arby's selects former Burger King agency to steer marketing message

by Alicia Kelso — Editor, QSRWeb.com

Announcement comes about a month after the chain hired former BK CMO.

Seafood promotions kick off Lenten season

by Alicia Kelso — Editor, QSRWeb.com

About 23 percent of McDonald's Filet-O-Fish sandwiches are purchased during Lent.

Commentary: Loyalty marketing drives sales and brand affinity

Starbucks and industry stats show what works for QSRs.

Commentary: Pinterest offers restaurants another way to communicate with customers

Editor's note: This post was originally published on SmartBlog on Restaurants. For more foodservice news, sign up for Restaurant SmartBrief.

QSRs ready for Valentine's Day rush

by Alicia Kelso — Editor, QSRWeb.com

Heart-shaped doughnuts, biscuits on the menu.

Survey: Dunkin' Donuts coffee fans are the most loyal

by Alicia Kelso — Editor, QSRWeb.com

McDonald's, Subway tie atop the QSR category for most loyal fans.

Breakfast, coffee, marketing initiatives push Dunkin' Brands profits up

by Alicia Kelso — Editor, QSRWeb.com

Dunkin' Brands Group Inc., parent company of Dunkin' Donuts and Baskin-Robbins, reported its fourth quarter and full year 2011 financial results, including a…

Five keys to creating great customer experience

by Alicia Kelso — Editor, QSRWeb.com

NAPICS speaker discusses how great service can make up for mediocre food.

Tips on how to use Facebook as a business promotion tool

by Alicia Kelso — Editor, QSRWeb.com

Owner of ice cream shop discusses how to boost rankings and customer interaction.

QSRs embracing Super Bowl marketing juggernaut

by Alicia Kelso — Editor, QSRWeb.com

Sales of chicken wings expected to surpass pizza for the game.

NRA: Consumers want local sourcing and healthy menu choices

by Alicia Kelso — Editor, QSRWeb.com

The association's 2012 Restaurant Industry Forecast predicts modest sales and employment growth.

Wendy's accelerates store reimaging, undergoes employee 'reboot'

by Alicia Kelso — Editor, QSRWeb.com

Company sees lift in dine-in sales at remodeled restaurants.

Commentary: Be wary of hiring social media 'experts'

By Debbie Goldberg

McDonald's reports 11 percent profit, plans 1,300 new stores

by Alicia Kelso — Editor, QSRWeb.com

Chicken McBites, blueberry banana nut oatmeal and Cherry Berry Chiller iced beverage ready for menu debut.

How Subway created the top brand buzz

by Alicia Kelso — Editor, QSRWeb.com

Differentiation is the key to generating — and maintaining — positive consumer perception.

McDonald's named a top global brand for 'consumer responsiveness'

by Alicia Kelso — Editor, QSRWeb.com

Interbrand's methodology factors in financial performance, role of the brand and brand strength.

Pizza Hut, Subway, DQ ads among 'most effective'

by Alicia Kelso — Editor, QSRWeb.com

Ace Metrix measured consumer impact of every nationally breaking television spot in near real-time.

Restaurant industry's 2012 trends shaped by demographics, nutrition

by Alicia Kelso — Editor, QSRWeb.com

NPD Group's research also expects retail competition to increase and commodity prices to affect menu offerings.