Under new leadership, Rita's Italian Ice ready for overseas debut

by Alicia Kelso — Editor, QSRWeb.com

New CEO offers insight on changes to store layouts and marketing plans.

Study: Differentiate marketing messages to teens, tweens

The Millennials spent $73 billion at restaurants in 2010.

Sonic to focus on breakfast, ad exposure

by Alicia Kelso — Editor, QSRWeb.com

Company's Q1 Fiscal 2012 results include slight increase in same-store sales.

Adding brand personality to a mobile app is important

by Alicia Kelso — Editor, QSRWeb.com

As more brands launch iPhone and Android applications, they should differentiate with interactive, fun features.

How Wendy's dethroned The King

by Alicia Kelso — Editor, QSRWeb.com

Burger King's identity crisis in 2008 and the commensurate sales slide left the chain vulnerable for a revolution.

Commentary: 10 restaurant marketing tips for 2012

Creating engaging, informative communications for your guests and keeping them involved with your brand online and off, is what we call the "new enhanced…

QSRweb.com's Top 10 stories of 2011

by Alicia Kelso — Editor, QSRWeb.com

Product upgrades, restaurant overhauls on the menu this year.

Carl's Jr. expands turkey burger line, CKE's Q3 sales up

by Alicia Kelso — Editor, QSRWeb.com

Another New Zealand franchisee on board for Carl's Jr. expansion.

Webinar: Digital drive-thru menu boards maximize messaging

by Alicia Kelso — Editor, QSRWeb.com

As more QSRs explore digital technology, there are key considerations to keep in mind.

Study: QSRs respond to toy ban by moving healthier meals into spotlight

by Alicia Kelso — Editor, QSRWeb.com

Research following the Santa Clara, Calif., ordinance finds no new or reformulated menu rollouts.

QSR mobile marketing focuses heavily on couponing

by Alicia Kelso — Editor, QSRWeb.com

Cellit study draws from 125 QSRs; predicts mobile payments and location-based services to pick up steam.

Jack in the Box upgrading its burger line

by Alicia Kelso — Editor, QSRWeb.com

Chain jumping into increasingly heated "better burger" space.

QSRs providing Thanksgiving meals, promotions

by Alicia Kelso — Editor, QSRWeb.com

NRA estimates 14 million Americans will visit a restaurant for holiday meal.

Study: Daily deal promotions generate new customers

by Alicia Kelso — Editor, QSRWeb.com

Many concerns about offering such deals are overstated.

Earnings call: Wendy's gears up for 'mid-tier' burger launch

by Alicia Kelso — Editor, QSRWeb.com

Third quarter takes a hit from Arby's sale; however revenues and transactions up.

Burger King's new Crown Program enhances family mealtime

by Alicia Kelso — Editor, QSRWeb.com

BKC establishes fund to support various charities.

TCBY CEO discusses the company's continued evolution

by Alicia Kelso — Editor, QSRWeb.com

Chain creates consumer insight team to stay ahead of busy segment.

Cause marketing is good for business

by Alicia Kelso — Editor, QSRWeb.com

Does your fundraising campaign resonate with your guests?

Commentary: Creating compelling content across digital marketing channels

Follow basic guidelines to get started and then, with time, you'll learn what timing, frequency and content works best for your customers in each channel.

Restaurants ready for Halloween weekend

by Alicia Kelso — Editor, QSRWeb.com

One in five Americans expected to order takeout or delivery; QSRs showcase themed LTOs.