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Marketing Features

QSRweb.com’s Top 10 of 2010

by Alicia Kelso — Editor, QSRWeb.com

It’s been quite a roller coaster year for the quick-service industry. Restaurants continued to dig out of the economic mess, posting modest improvements; the…

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Gift cards to boost industry sales

by Valerie Killifer — Editor, FastCasual.com

Despite modest gains, the National Restaurant Association’s chief economist is predicting the continued tightening of consumer spending.

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The evolution of the value menu

by Alicia Kelso — Editor, QSRWeb.com

Permanent discount offerings are tricky to balance at already low-price point QSRs.

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Call it a comeback: The return of the McRib

by Alicia Kelso — Editor, QSRWeb.com

If any quick-service menu item could come back to life as a rock star, it would be the McDonald's McRib sandwich.

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Digital menu boards, kiosks, mobile integration make hip NYC eatery 'a misanthrope's utopia'

by Christopher Hall — w, t

NEXTEP combines digital displays, kiosks and an SMS alert system to create an integrated self-service dining experience.

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The meticulous strategy of Checkers

by Alicia Kelso — Editor, QSRWeb.com

Burger chain readies for franchise expansion behind new team of leaders.

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Fall back on old classics

by Alicia Kelso — Editor, QSRWeb.com

Autumn tends to bring out the best in our senses – vivid colors of changing leaves; nostalgic smells of campfires; pleasant tastes of seasonal spices.

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Location, location, location: McDonald's and Burger King U.K. deploy locator apps

by Alicia Kelso — Editor, QSRWeb.com

Craving a Whopper or a Big Mac? You're in luck ... if you're in the United Kingdom.

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Coca-Cola's Freestyle continues expansion

by Alicia Kelso — Editor, QSRWeb.com

Beverage technology has moved from test phase to pilot phase, offering 106 flavor variations in more markets.

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Custom(er) made: Some QSRs getting their guests involved in menu creations

by Alicia Kelso — Editor, QSRWeb.com

By now, most quick-service chains have used social media to engage with their fans. Some have gone a step further with the outlet, facilitating consumer…

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Healthy incentive: High-impact loyalty programs still uncommon at QSRs

by Alicia Kelso — Editor, QSRWeb.com

Technology advances and centralized software may encourage more operators to offer customer benefits.

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QSRs join the par-tea

by Alicia Kelso — Editor, QSRWeb.com

Menus make room for non-carbonated beverages, with tea making the biggest splash.

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Fro-yo concept 16 Handles relies heavily on customer interaction

by Alicia Kelso — Editor, QSRWeb.com

Manhattan-based store ready for franchise growth.

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East Coast Wings develops QSR prototype

by

In a report issued July 20, the NPD Group stated that QSR unit counts are down 1 percent within the past year.

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Burger King goes pop

by Alicia Kelso — Editor, QSRWeb.com

New packaging initiative emulates Andy Warhol-inspired art.

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Commentary: Take advantage of menu labeling's marketing potential

by Lori Walderich — CMO, Top That! Pizza

The menu labeling mandate offers a prime opportunity for brand challenge.

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Ice cream industry faring relatively well

by Alicia Kelso — Editor, QSRWeb.com

Collectively, we just endured the hottest June on record. Ever. Perhaps, then, it’s no wonder we’re all ravenously craving ice cream.

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Marble Slab launches new prototype

Marble Slab Creamery has completed the last component in its rebranding strategy with the development of a new prototype. The reimaged stores are intended to…

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Should McDonald's help solve the childhood obesity epidemic?

With its marketing prowess, the chain certainly has the ability to be a change agent. But does it need to?

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