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Marketing Features

Dine Out for No Kid Hungry sets ambitious goals

by Kim Williams — Reporter, NetWorld Alliance

Cause-marketing programs provide restaurants with redemption rate incentives.

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Chains use blogs to offer a kitchen perspective

by Alicia Kelso — Editor, QSRWeb.com

Arby's, Dunkin' Donuts now featuring a behind-the-scenes look from a culinary point-of-view.

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Tasti D-Lite SNAPs into social media loyalty program

by Alicia Kelso — Editor, QSRWeb.com

New platform offers effortless customer incentives through automatic check-ins.

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Burger King revamps marketing plans

by Alicia Kelso — Editor, QSRWeb.com

Quick-service chain burger giant wants to broaden its consumer focus beyond the 18-to-35-year-old male.

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Let’s twist again: Pretzels make a comeback

by Alicia Kelso — Editor, QSRWeb.com

Cost, portability and versatility are all contributing to what many are calling a trend.

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Commentary: New management smothers creative spark

When a company is taken over, changing agencies should be reconsidered to avoid discontinuity.

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16 Handles embarks upon East Coast expansion

by Alicia Kelso — Editor, QSRWeb.com

Manhattan-based frozen yogurt concept 16 Handles, which began franchising in August 2010, is set to open five new East Coast stores this spring. Expansion…

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The Domino’s Effect: Honest feedback yielding honest advertising

by Alicia Kelso — Editor, QSRWeb.com

Some level of company candor is necessary in the days of social media.  

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CIT podcast touts restaurant-capital rebound

by Alicia Kelso — Editor, QSRWeb.com

After a few years of conservatism, capital is slowly becoming more accessible for restaurant-industry operators.  

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Roy Rogers mounts comeback, returns to franchising

Chain rebounds by returning to original mantra of service, sanitation and food quality.  

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Feeding the faithful: QSRs kick off Lenten season

by Alicia Kelso — Editor, QSRWeb.com

Quick-service restaurants are ramping up their seafood promotions in an effort to reel in faithful customers during the Lenten season, which begins today and…

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Pizza Patrón expanding QSP model

by Alicia Kelso — Editor, QSRWeb.com

Chain preps for throwback 25th anniversary promotion.  

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QSRs sweeten things up for Valentine's Day

by Alicia Kelso — Editor, QSRWeb.com

The NRA predicts 70 million American diners will mark the occasion.

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Restaurant social media experts for hire

by Alicia Kelso — Editor, QSRWeb.com

Many companies are still outsourcing their social media needs versus adding to staff.

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Will Google Offers help or hurt restaurant sales?

Some experts are apprehensive about the new program’s fit for restaurants and believe the concept may even lower a brand's value.  

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2011 provides optimism for restaurant industry

by Alicia Kelso — Editor, QSRWeb.com

Trends will surround healthy, sustainable, local, social and technological components.  

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Checkers/Rally’s unveils new digital campaigns

by Alicia Kelso — Editor, QSRWeb.com

Checkers Drive-In Restaurants Inc. has launched a robust digital campaign that includes new websites for both its Checkers and Rally’s brands, a mobile web…

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Culver’s taking a healthful approach

by Alicia Kelso — Editor, QSRWeb.com

QSR chain launches Mindful Choices program to promote nutrition.  

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Recession proof: Desserts hitting the sweet spot

by Alicia Kelso — Editor, QSRWeb.com

Because of their affordability and cravability, dessert items will survive no matter what.

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Lost in translation: Changing AORs isn't always the best answer

by Alicia Kelso — Editor, QSRWeb.com

Many QSRs have recently sought new creative agencies to answer their sales woes.  

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