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Marketing Features

McDonald’s 2012 Olympic plans include its largest unit in the world

by Alicia Kelso — Editor, QSRWeb.com

Details announced today about chain's new program to encourage children's nutrition and activity.

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Hello Kitty gets a taste of Yogurtland

by Alicia Kelso — Editor, QSRWeb.com

Brands' similar demographics and business philosophies inspire partnership.

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NRA, Healthy Dining launch healthy menu initiative for kids

by Alicia Kelso — Editor, QSRWeb.com

Nineteen restaurant chains sign up as inaugural participants.

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Pop life: Doc Popcorn embarks upon aggressive expansion

by Alicia Kelso — Editor, QSRWeb.com

The kettle corn concept now has almost 30 units and more than 100 in development.

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Pizza Executive Summit: 'It's hip to be Foursquare'

Social media was a hot topic this week at the Pizza Executive Summit in Chicago, where operators heard from a variety of professionals who use it to help grow…

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Pizza Executive Summit: Growing your business with the 'Power of One'

Restaurants hoping to succeed in today's economic times must know who they are, what they are and where they are going, according to Kathleen Wood, a…

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Pizza Executive Summit: NRA VP gives 'The Washington Report'

Scott DeFife gives attendees an update on regulatory issues that could affect their businesses.  

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Eight ways to build a mobile marketing platform

Although many restaurant operators have successfully leveraged mobile-marketing platforms, there are many more that are missing out. Here's a look at how to…

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Profile: Subway’s original employee now a multi-unit operator

by Alicia Kelso — Editor, QSRWeb.com

Dick Pilchen created the chain's logo and color scheme, as well as many unusual marketing campaigns.

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Edible Arrangements launches ‘To Go’ concept

by Alicia Kelso — Editor, QSRWeb.com

The new concept's quick-fix menu items, as well as high foot-traffic locations, fit into the competitive QSR space.

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PRSC: Using social media as recruitment, brand messaging tool

by Kim Williams — Reporter, NetWorld Alliance

Mary Ellen Slayter, senior editor of SmartBrief, led a panel discussion titled "Taking the Social Media Leap" at People Report's Summer Camp Workforce…

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Commentary: Digital signage getting McInteractive under the Golden Arches

by Christopher Hall — w, t

McDonald's deploys a giant billboard in Sweden where customers can play along in a game of virtual ping pong for the chance to win free food.

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NRA 2011: Providing incentives to loyal customers pays off

by Alicia Kelso — Editor, QSRWeb.com

Papa Gino's/D'Angelos' new rewards program has yielded more profits and guests.

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Burger King digital menu boards take Marketing Week honors (Video)

by Christopher Hall — w, t

Digital menu boards deployed at U.K. Burger Kings had contest judges asking 'what took so long?'

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Subway Café provides a different franchising option

by Alicia Kelso — Editor, QSRWeb.com

Sandwich chain's concept continues slow expansion and testing.

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NRA 2011: Food Truck Spot doubles from inaugural year

by Alicia Kelso — Editor, QSRWeb.com

Exhibitors discussed increase in leads and enthusiasm for the mobility segment.

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McDonald's Europe expects kiosks to increase jobs

More than 800 kiosks are taking orders -- not jobs -- at McDonald's restaurants throughout Europe.

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Commentary: Ronald McDonald creator defends character

As tens of thousands sign a petition to retire the famous mascot, the clown's architect wonders where the responsibility belongs.

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New concept launch: From ideation to franchising

by Alicia Kelso — Editor, QSRWeb.com

Fledgling concept creators discuss challenges, offer tips in starting a restaurant business from scratch.

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