Report: Typical QSR customer is young adult male who dines in

October 2, 2012

Recent demographic analysis from Technomic finds that the typical quick-service restaurant customer is Caucasian, between 25 and 34 years old, accompanied by…

Great American Cookies launches literacy awareness campaign

October 2, 2012

Great American Cookies kicked off National Cookie Month Monday by giving away free chocolate chip cookies to customers all day. The chain is also celebrating…

White Castle sets fundraising record for autism organization

October 2, 2012

White Castle customers and team members raised $500,100 for Autism Speaks by selling puzzle pieces for one month in more than 400 restaurants. The 12-state…

Baskin-Robbins adds four new treats to menu

October 2, 2012

Baskin-Robbins has brought back its Trick Oreo Treat ice cream as its October Flavor of the Month. In addition, Baskin-Robbins has introduced a new Red Velvet…

Restaurant marketers continue to underspend in the digital space

Data generated from new digital customer engagement tools provide restaurant marketers with a far greater knowledge of their top customers than has ever…

Bojangles' rolls out proprietary coffee blend

October 1, 2012

Bojangles' has introduced a new coffee called "BoJo." Specifically blended for Bojangles', BoJo is made from 100-percent Arabica beans, and is a medium roast…

Jack in the Box loads up breakfast menu with new sandwich

October 1, 2012

Jack in the Box has added a new Loaded Breakfast Sandwich to its morning menu. Available for a limited time, the Loaded Breakfast Sandwich features bacon…

Wendy's introduces Bacon Portabella Melt cheeseburger

October 1, 2012

Wendy's has introduced its latest bacon offering – the new Bacon Portabella Melt cheeseburger.

Burger King partners with mobile game developer for Kids Meal promo

October 1, 2012

ZeptoLab, the developer of the mobile game Cut the Rope, has announced a promotional partnership with Burger King. The promotion will feature exclusive toys…

Survey names Ben & Jerry's as America's favorite ice cream chain

September 28, 2012

A new survey from Market Force Information shows that Ben & Jerry's is America's favorite ice cream chain. The study surveyed more than 7,600 U.S.

Dunkin' Donuts debuts two new pumpkin coffee flavors

September 28, 2012

To celebrate National Coffee Day, which is Sept. 29, Dunkin' Donuts has unveiled its Pumpkin Mocha and Pumpkin White Chocolate coffee and lattes. Available hot…

Dairy Queen to feature pumpkin treats in October

September 27, 2012

The Dairy Queen system is planning to launch fall favorites in October with Pumpkin Pie as the Blizzard of the Month, as well as Pumpkin Pie flavored Royal…

Taco Cabana plans major giveaway for National Taco Day

September 27, 2012

Taco Cabana is planning on flame grilling more than 30,000 chicken breasts to create more than 60,000 chicken fajita tacos for its guests on Oct. 2, National…

What is the role of 'thought leadership' in new product innovation?

by Darrel Suderman — President, Food Technical Consulting

The old paradigm of type-A R&D; business managers that run large R&D; departments is out, and the new model of servant leaders with innovative thought…

McDonald's TV channel expands throughout California

September 27, 2012

Seven-hundred McDonald's restaurants in California now feature the "M Channel," a customized television channel created specifically for the company.

Jack in the Box debuts Sourdough Cheesesteak Melt

September 27, 2012

Beginning today at participating restaurants, Jack in the Box is offering a Sourdough Cheesesteak Melt. The new sandwich features sliced steak, grilled onions…

Cornery Bakery, Taco Cabana name BizCom Associates as PR agency

September 26, 2012

Dallas-based public relations agency BizCom Associates has added Corner Bakery Cafe and Taco Cabana as new clients.

Cousins' online orders jump 100% after new website launch

September 26, 2012

Wisconsin-based Cousins Subs recently launched a new company website (cousinssubs.com) to coincide with its new marketing campaign, "Better Bread. Better Subs.

QSRs mark National Coffee Day with freebies

September 25, 2012

Both the U.S. and Canada will celebrate National Coffee Day Sept. 29, and a handful of brands are using the opportunity to showcase their signature beverages…

Commentary: How to avoid losing customers' interest

The whole idea of 'best practices' is to repeat success; however people are fickle and if they've seen it before, it will be less effective.