Marketing News & Media
QSR segment ups the ante on TV ad spend
November 3, 2014
The quick-service restaurant category has increased its TV ad activity by 11 percent compared to the unique creative that aired last year. According to…
read nowNovember’s Blizzard forecast calls for Reese’s Peanut Butter Cups
November 3, 2014
Dairy Queen has named its Reese’s Peanut Butter Cups Blizzard Treat as the Blizzard of the Month for November. The offering includes Reese’s Peanut Butter Cups…
read nowCanadian concept not named Tim Hortons or Starbucks plans to be ‘coffee authority’
November 3, 2014
Canadian-based The Second Cup coffee concept has announced a three-year strategic plan that seems to put Starbucks, Tim Hortons and McDonald’s in the…
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Arby's Halloween meat promo scares up a reaction
by Brenda Rick Smith — Editor, Networld Media Group
Arby's embraced the whole meat trend in an interesting new way on Halloween by offering to add bacon to any order if the customer said the magic words: "Trick…
read nowWould you like fries with your Mutton Whopper?
October 31, 2014
Burger King has dropped beef and pork products from its menu in India in deference to the beliefs of the country's sizable Hindu and Muslim populations, the…
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Four reasons digital screens are more than menu boards
by Brenda Rick Smith — Editor, Networld Media Group
Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait…
read nowCousins Subs provides support for displaced children
October 30, 2014
The Cousins Subs Make It Better Foundation has awarded Faith, Hope, & Love Inc. a $2,000 grant to provide displaced children in Racine County, Wisconsin…
read nowEl Pollo Loco added to Healthy Dining website
October 30, 2014
El Pollo Loco also announced that 21 of its menu offerings have been added to the HealthyDiningFinder.com website for meeting nutrition criteria that…
read nowWendy's joins campaign to provide winter wear for kids, seniors
October 29, 2014
Wendy's Restaurants is helping to raise awareness for the Salvation Army and WTAE's Project Bundle-Up program, which ensures that families have appropriate…
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Dunkin' Donuts to join the croissant donut craze
October 29, 2014
Dunkin' Donuts is jumping on the cronut craze with its own take on the crossaint donut, which will be available nationwide beginning Nov. 3.
read nowFood+Tech Connect, ShopKeep offering support for restaurant growth boot camp
October 29, 2014
Food+Tech Connect and ShopKeep have teamed up to offer 25 full scholarships to The Power of Brand: Growing Your Restaurant boot camp, taught by former Union…
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Auntie Anne's testing cheddar stuffed pretzel snacks
October 29, 2014
Auntie Anne's is currently testing new cheddar cheese stuffed pretzel nuggets at 18 of its stores in select US markets. The product test, which began on Sept.
read nowMenchie’s partnership unveils first-ever Cinnabon fro-yo flavor
October 29, 2014
Menchie's has partnered with Cinnabon for its November featured flavor, Cinnabon Classic Cinnamon Roll. The partnership marks the first time that Cinnabon has…
read nowWebinar will take marketers beyond mobile payment
October 28, 2014
For restaurants and retailers, the possibilities opened by the mobile wallet revolution extend far beyond payments.
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Taco Bell's new mobile app the brand's 'biggest innovation since the drive-thru'
by Alicia Kelso — Editor, QSRWeb.com
Taco Bell fans can order ahead, pay, gift and 'Rotate to Reorder.' The company also announced a catering and Google Glass training test.
read nowVast majority of millennials' restaurant visits are to traditional QSRs
October 28, 2014
Despite cutbacks in restaurant visits throughout the past several years, millennials, ages 18 to 34, continue to be heavy users of restaurants, according to…
read nowBaskin-Robbins turns to Twitter for Halloween promo
October 28, 2014
Baskin-Robbins has partnered with The Hershey Company for its new Spooktacular Twitter sweepstakes. All week, fans will have the chance to win a $5…
read nowTim Hortons' dual-button Visa card receives Innovation Award
October 28, 2014
The CIBC Tim Hortons Double Double Visa Card was recognized with an IVIE award for payments innovation at the recent ACT Canada Annual Awards gala held…
read nowDunkin' Donuts kicks off new interactive campaign with Liverpool Football Club
October 28, 2014
Dunkin' Donuts has announced a new "Kick It with LFC Sweepstakes" in partnership with Liverpool Football Club. The sweepstakes will give one fan the chance to…
read nowTubby's Sub Shops honor US veterans with free sub promo
October 28, 2014
Tubby's Sub Shops, will offer all veterans and active duty military the choice of free carryout of its 6- inch Grilled Steak N' Cheese or Tubby's Famous Sub on…
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