Marketing News & Media
McDonald's turnaround plan: 'Get closer to the customer'
by Alicia Kelso — Editor, QSRWeb.com
McDonald's CFO said the company is behind some competitors in the digital space and is therefore investing at an 'accelerated rate' to get enhancements to the…
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Hardee's promo offers chance to win boat and trailer
November 19, 2014
Hardee's has kicked off its Outdoor Adventure Instant Win Game, offering customers who purchase a combo meal with a large drink or coffee with the chance to…
read nowBurger King embroiled in trademark dispute with vegetarian concept in India
November 19, 2014
As Burger King gets ready to enter India, the parent company is embroiled in a trademark dispute with Indian company, Burger King Restaurant Pvt. Ltd.
read nowKFC wins loyalty and engagement awards for Singapore business
November 19, 2014
KFC won several awards at the Marketing Excellence Awards and Loyalty & Engagement Awards in Singapore.
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Having a loyalty app will help increase your bottom line
by Bob Leonard — CEO, iMobile3
Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.
read nowChurch's Chicken debuts Oreo Biscuit Bites
November 18, 2014
Church's Chicken announced it will introduce Oreo Biscuit Bites on Dec. 1. The new offering combines Church's signature honey-butter biscuits with Oreo cookie…
read nowDunkin' Donuts rolls out holiday discounts on packaged coffee
November 18, 2014
Dunkin' Donuts' Packaged Coffee is now available at participating restaurants nationwide for a special price of three pounds for $19.99. The coffee is…
read nowWendy's bacon portabella melt on brioche returns to menu
November 18, 2014
Wendy's has brought back its bacon portabella melt on brioche for a limited time.
read nowPopeyes Coca-Cola holiday collector cups return
November 18, 2014
Popeyes Louisiana Kitchen announced today the release of four new Coca-Cola limited edition holiday collector cups. The cups are free with any 32 oz. beverage…
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Sonic franchisee's marketing shift doubles sales of LTO burger
by Alicia Kelso — Editor, QSRWeb.com
Kergan Brothers' Who Dat burger joins its Rajin' Cajun burger as a football season LTO, generating higher ticket and traffic counts.
read nowLivingSocial adds communication platform for merchants
November 17, 2014
LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform.
read nowSubway offering $2 subs for limited time
November 17, 2014
Subway has kicked off its $2 holiday customer appreciation promotion in which guests can order the 6-inch cold cut combo or 6-inch meatball marinara sub for $…
read nowIce cream sandwich concept names marketing manager
November 17, 2014
CREAM, a San Francisco-based dessert franchise that specializes in ice cream sandwiches, has announced the appointment of Helen Gutierrez as marketing manager.
read nowTaco Bell wants college students to think of brand as 'cool friend'
November 17, 2014
Taco Bell has teamed up with ESPN to create the college football playoffs' first "official student section." According to Forbes, Taco Bell signed a multiyear…
read nowTim Hortons launches pay-it-forward campaign for holiday season
November 17, 2014
Tim Hortons' annual holiday cups have arrived and feature a hashtag for the first time: #WarmWishes.
read nowDigital Screenmedia Association and NEC to host menu board webinar
November 17, 2014
The webinar will cover the value of menu boards, interactive screens, mobile payments and proximity marketing.
read nowKrispy Kreme adds two Danish varieties to retail lineup
November 14, 2014
Krispy Kreme Doughnuts added two Danishes to its retail lineup. The individually wrapped Apple Danish and Raspberry Danish are both available now at…
read nowSubway signs MLB MVP to 'Famous Fan' roster
November 14, 2014
Subway has added 2014 MVP and Cy Young award winner Clayton Kershaw to its "Famous Fan" roster. Kershaw joins current Famous Fan and 2014 co-MVP Mike Trout as…
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Taco Bell introduces dipping tacos
November 14, 2014
Taco Bell will introduce its new Rolled Chicken Tacos on Nov. 20.
read nowArby's adds three Black Angus steak sandwiches
November 14, 2014
In continuation of its "Meatcraft" campaign, Arby's has rolled out three new steak sandwiches. According to news release, each feature USDA choice, top round…
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