Taco Bell launches Starburst-inspired frozen beverage

October 10, 2014

Taco Bell and Starburst Brand have teamed up to introduce the Starburst Strawberry Freeze, available for a limited time exclusively at participating Taco Bell…

A&W Restaurants doubles funds raised for Wounded Warrior Project

October 10, 2014

A&W Restaurants announced it has collected $200,000 in donations for Wounded Warrior Project during its National Root Beer Float Day celebration.  For the…

Mobivity adds QSR veteran to board to support growth in the segment

October 10, 2014

Mobivity Holdings Corp., a provider of smart receipt marketing solutions and mobile marketing technologies, has named William Van Epps to its board of…

How to use technology to turn customers into loyalists

by Alicia Kelso — Editor, QSRWeb.com

There is no longer a one-size-fits-all approach to marketing; technology is personalizing the customer experience.

Tim Hortons signs on as title sponsor of TSN's That's Hockey

October 9, 2014

To celebrate the return of hockey season, Tim Hortons has introduced a lineup of new activities and sponsorships, anchored by the launch of TSN's Tim Hortons…

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

Ronald McDonald House New York elects new chair

October 8, 2014

Ronald McDonald House New York today announced that Tina Lundgren has been elected to serve as chairman of its board of directors.

Philly-area Ronald McDonald House Charities marks 40th anniversary with social storytelling campaign

October 8, 2014

Families served by RMHC encouraged to tell their stories on social media using the hashtag #forRMHC through Oct. 15.

DIY Restaurant Group launches franchising

October 7, 2014

DIY Restaurant Group, a hospitality franchise company with several limited-service restaurant concepts, announced the launch of a new franchising program to…

McDonald’s marks 40th anniversary of flagship charity

October 7, 2014

McDonald's and Ronald McDonald House Charities are celebrating 40 years this month. To kick off the celebration, a social media campaign begins Oct. 8…

WorkPlace Impact adds restaurant brands to portfolio

October 7, 2014

WorkPlace Impact, a marketing company that targets consumers directly at work, has added restaurant clients to its portfolio.

And, action: Culver's turns to Instagram videos to attract millennials

by Alicia Kelso — Editor, QSRWeb.com

Video marketing is becoming more popular because it takes a 'deeper dive' into the story brands want to tell.

Pretzelmaker launches first-ever Snapchat promo

October 6, 2014

Customers invited to scare staff in person or via Snapchat for discounts and a chance at a free combo.

Burger King takes a bite out of nugget pricing

October 6, 2014

Burger King announced that it would drop the price of its 10-piece chicken nuggets to $1.49 for a limited time at participating stores.

Wendy's honoring student athletes with High School Heisman Awards

October 6, 2014

Wendy's is inviting high school seniors who excel in academics and athletics to apply for its High School Heisman Award.

Vegas-area McDonald's, Lexus teaming up for Ronald McDonald House fundraiser

October 6, 2014

The McDonald's Owner-Operators of Greater Las Vegas and Lexus of Las Vegas announced plans to present the HeART of Giving Gala on Oct. 18 from 6-10 p.m. at the…

Cousins Subs teams up with Wisconsin Badgers to serve home games

October 3, 2014

Cousins Subs announced it has teamed up with the University of Wisconsin – Madison Athletics to offer sub sandwiches at Badgers' sporting events.

Chick-fil-A enters Connecticut

October 3, 2014

Chick-fil-A will open its first Connecticut location next week in Brookfield. According to a story in Bethel’s HamletHub, this will mark the first of four…

SoCal McDonald's invite teachers behind the counter to raise funds

October 3, 2014

Southern California McDonald's restaurants are hosting their annual McTeacher's Night fundraisers throughout October. As part of the promotion, school…

Online petition asks McDonald’s, Starbucks to offer porn-free Wi-Fi

October 2, 2014

Enough Is Enough has launched "P*rn Free Wi-Fi," an initiative to encourage corporations to implement pornography filters in their Wi-Fi networks.