Baskin-Robbins partners with Hallmark Channel for Countdown to Christmas flavors

October 21, 2014

Baskin-Robbins and the Hallmark Channel have formed a strategic partnership to promote the premiere of one of the network's new original Countdown to Christmas…

Zomato restaurant discovery service launches in Canada

October 21, 2014

Zomato plans to expand across Australia, Europe, South-East Asia, the Middle East and the Americas in the coming months.

Krystal offers signature sandwich combo for 82 cents to mark birthday

October 21, 2014

All day today, more than 350 Krystal restaurants in the Southeast will offer its signature sandwiches as part of a combo deal for 82 cents, to mark the brand's…

Wienerschnitzel’s 'Visionary Department' launches campaigns to woo younger customers

October 21, 2014

Wienerschnitzel has announced its partnership with Joe Gibbs Racing, a North Carolina-based professional supercross and motocross team, as a sponsor and the…

McDonald's transparency campaign grabs millennials' attention

October 21, 2014

McDonald's experienced brief quality perception and purchase consideration lifts with the millennial demographic following the introduction of its new…

Cousins adds turkey bacon guacamole LTO

October 21, 2014

Cousins Subs has introduced two limited-time-only sub sandwiches: the Steak Mushroom Swiss and the Turkey Bacon Guacamole.

Green Leaf's intros harvest-themed menu offerings

October 20, 2014

Villa Enterprises Management's Green Leaf's concept has brought back its Harvest Panini sandwich for a limited time.

Carl's Jr., Hardee's add two meat-filled omelets to signature biscuits

October 20, 2014

Carl's Jr. and Hardee's have introduced the new Double Loaded Omelet Biscuit, available today at Hardee's and at Carl's Jr. starting Wednesday.

Cold Stone's Middle East franchisee recognized for branding efforts

October 20, 2014

Cold Stone Creamery's Master Franchisee for the Middle East region, Apparel FZCO, has been awarded the Superbrands Award for Excellence in Branding for 2014.

DC-area Subway operators raise $350K for Diabetes Association

October 20, 2014

The McLean, Virginia-based Subway Development Corporation of Washington has donated a check for $350,000 to the American Diabetes Association. The SDC covers…

Arby's employee's creation earns a spot on the menu

October 20, 2014

Brandon Morris, an employee at an Arby's restaurant in Danville, Kentucky, has been named the winner in the Hey Chef Neville! contest, a systemwide menu idea…

Is it time for a mobile site? Check for yourself in Google Analytics

by Greg M — SM, aCTIVEmOBI

Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.

QSR International rolls out Punchh mobile loyalty app

October 17, 2014

QSR International has partnered with Punchh to launch a mobile rewards app and website. The app, called SMART CLUB, has debuted in Spanish and is currently…

Virtual Next partners up with Vantage Analytics

October 16, 2014

Mobile-based digital rewards solutions company Virtual Next has announced a partnership with analytics platform provider, Vantage Analytics, to enable customer…

Webinar: There's more to mobile payments than payments: engaging your customers in the age of the new mobile wallet

The shift to mobile payments is underway, especially now that Apple is encouraging customers to pull out their smartphones instead of their old leather wallets…

McDonald's launches transparency campaign about its menu

October 15, 2014

McDonald's USA has launched a campaign called "Our Food. Your Questions," inviting customers to ask questions about the brand’s menu via social media channels.

Taking the ambiguity out of local marketing strategies

by Nate Riggs — CEO / Owner, NR Media Group

HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing…

American Express and McDonald's USA to bring Membership Rewards Points to McDonald's restaurants

October 14, 2014

American Express to donate $1 to Ronald McDonald House charities each time a card member redeems points.

El Pollo Loco introduces 'Create Your Own' Pollo Bowl

October 14, 2014

Limited-time offer allows customers to choose from an assortment of ingredients.

Portland Trail Blazers fans get free McDonald's fries when team scores 100 points

October 10, 2014

McDonald's partnership with the Portland Trail Blazers includes a free French fry offer for fans whenever the NBA team scores 100 points during a home game.