Marketing News & Media
Wendy's CMO: 'All great brands evolve'
by Alicia Kelso — Editor, QSRWeb.com
Wendy's unveiled a new logo to complement its restaurant and marketing makeovers and will test mobile payments next month.
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Jersey Mike's raises $218K for Wreaths Across America campaign
October 11, 2012
Wreaths Across America (WAA), a nonprofit organization founded to continue and expand the annual wreath-laying ceremony at Arlington National Cemetery, today…
read nowCheba Hut collecting food donations for re-opening celebration
October 11, 2012
Cheba Hut "Toasted" Subs is reopening in Flagstaff, Ariz., Oct. 13, near Northern Arizona University. This Cheba Hut has been temporarily closed since April…
read nowJersey Mike's loyalty program earns award for innovation
October 10, 2012
Hospitality Technology (HT) magazine has named Jersey Mike's Subs as one of the winners of its 2012 Restaurant Breakthrough Awards.
read nowTaco John's website receives international award
October 10, 2012
Taco John's website – TacoJohns.com – has received the International Academy of Visual Arts 2012 W³ Silver Award.
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A great idea is not enough
by Barry Klein — Marketing Directo, Go Roma
Consumers respond more favorably to professionally created and produced communications.
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Anatomy of a wildly successful LTO
by Alicia Kelso — Editor, QSRWeb.com
Sales of Sonic's Ragin' Cajun burger are 300-plus percent higher than average promotion, with very little advertising.
read nowYogurtland asks guests to submit masterpiece creations
October 9, 2012
Yogurtland is hosting a new "My Masterpiece" contest, where guests have the chance to submit their favorite frozen yogurt creations for a chance to win free…
read nowSubway partners with egg farmers to fight hunger
October 8, 2012
Throughout October, Subway Restaurants in certain markets and America's egg farmers are teaming up to fight hunger. From now until Oct. 31, America's egg…
read nowYum! Brands honored for World Hunger Relief efforts
October 8, 2012
In partnership with the U.S. Department of State, World Food Program USA honored David Novak, chairman and CEO of Yum! Brands, and Christina Aguilera, United…
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Marketing departments going for the jugular
by Alicia Kelso — Editor, QSRWeb.com
Ads, menu items are outwardly trying to one-up the competition.
read nowMcDonald's, Dunkin' trademark moves heat up coffee wars
October 5, 2012
In September, McDonald's filed a U.S. trademark registration for its name to cover ground and whole-bean coffee. According to Burger Business, this move likely…
read nowMichigan White Castle units introduce autism awareness campaign
October 5, 2012
Autism Speaks and White Castle System Inc. announced their "White Castle is Listening," a statewide pledge by the chain to help raise awareness of Autism…
read nowDunkin' K-Cups now available in California Baskin-Robbins shops
October 5, 2012
Participating Baskin-Robbins shops in California are now offering Dunkin' Donuts K-Cup packs for use with the Keurig single brewing system. This marks Dunkin…
read nowTaco Bell launches social media campaign to end hunger
October 5, 2012
From now through Oct. 18, Taco Bell's Feed the Beat program – which supports up-and-coming musicians – is partnering with @TacoBell to spread the word about…
read nowCinnabon sending care packages to deployed soldiers
October 5, 2012
Cinnabon Inc. is partnering with Operation Gratitude for its third annual "Hugs from Home" campaign to send care packages to deployed U.S. soldiers.
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My name is Bo: Why Arby's will come back
by Erle Dardick — CEO, Monkeymedia
I saw this ad today and just had to write this post. I love it for it's simplicity, elegance and boldness. Watch this....
read nowTaco Bell closing perception gap on Chipotle
October 4, 2012
Earlier this week hedge fund investor David Einhorn announced he was shorting Chipotle in part because of perception gains made by Taco Bell. Einhorn has been…
read nowTasti D-Lite debuts fall flavors
October 4, 2012
Tasti D-Lite has launched two new limited-time fall flavors. Apple Pie and Pumpkin Pie will be available through mid-November. Tasti D-Lite is also offering…
read nowYum! Brands launches employee volunteer program
October 4, 2012
Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, has launched a global initiative aimed at empowering the company's more than 1.4 million associates to…
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