Dunkin CEO optimistic about mobile initiatives

by Alicia Kelso — Editor, QSRWeb.com

During Wells Fargo Securities Summit, Nigel Travis touts product pipeline, K-cup promotions.

Arby's apologizes to the State of Iowa

October 3, 2012

Arby's new ad campaign, "Slicing Up The Truth About Freshness," has offended some Iowa residents and has prompted an apology and a revised commercial from the…

McDonald's restaurants host children's toothbrush collection drives

October 3, 2012

In honor of National Dental Hygiene Month, McDonald's Restaurants in Philadelphia are holding toothbrush collection drives throughout October. As part of the…

QSRs introduce Halloween-themed treats

October 3, 2012

Plenty of QSRs are taking advantage of the Halloween marketing calendar with themed product launches available through October.

Burger King Scholars Program launches fall fundraiser

October 3, 2012

Burger King's charitable arm, The McLamore Foundation, has launched its annual fall fundraiser in support of the company's Scholars Program.

Subway introduces sandwich-inspired chopped salads

October 3, 2012

Subway welcomed October with the launch of its new Tuscan Chicken Melt. Footlongs of the new sandwich are available for $6.

Using social media conversations to foster brand awareness

by Valerie Killifer — Editor, FastCasual.com

Most online conversations are positive; however customer service is an easy point of contention.

Arby's rebranding as part of continued turnaround efforts

by Alicia Kelso — Editor, QSRWeb.com

Company focused on product pipeline to complement new ad campaign.

Doc Popcorn raising money for breast cancer prevention efforts

October 2, 2012

In conjunction with Breast Cancer Awareness Month and National Popcorn Popping Month, Doc Popcorn has announced the launch of its "Popping for Pink" campaign.

Report: Typical QSR customer is young adult male who dines in

October 2, 2012

Recent demographic analysis from Technomic finds that the typical quick-service restaurant customer is Caucasian, between 25 and 34 years old, accompanied by…

Great American Cookies launches literacy awareness campaign

October 2, 2012

Great American Cookies kicked off National Cookie Month Monday by giving away free chocolate chip cookies to customers all day. The chain is also celebrating…

White Castle sets fundraising record for autism organization

October 2, 2012

White Castle customers and team members raised $500,100 for Autism Speaks by selling puzzle pieces for one month in more than 400 restaurants. The 12-state…

Baskin-Robbins adds four new treats to menu

October 2, 2012

Baskin-Robbins has brought back its Trick Oreo Treat ice cream as its October Flavor of the Month. In addition, Baskin-Robbins has introduced a new Red Velvet…

Restaurant marketers continue to underspend in the digital space

Data generated from new digital customer engagement tools provide restaurant marketers with a far greater knowledge of their top customers than has ever…

Bojangles' rolls out proprietary coffee blend

October 1, 2012

Bojangles' has introduced a new coffee called "BoJo." Specifically blended for Bojangles', BoJo is made from 100-percent Arabica beans, and is a medium roast…

Jack in the Box loads up breakfast menu with new sandwich

October 1, 2012

Jack in the Box has added a new Loaded Breakfast Sandwich to its morning menu. Available for a limited time, the Loaded Breakfast Sandwich features bacon…

Wendy's introduces Bacon Portabella Melt cheeseburger

October 1, 2012

Wendy's has introduced its latest bacon offering – the new Bacon Portabella Melt cheeseburger.

Burger King partners with mobile game developer for Kids Meal promo

October 1, 2012

ZeptoLab, the developer of the mobile game Cut the Rope, has announced a promotional partnership with Burger King. The promotion will feature exclusive toys…

Survey names Ben & Jerry's as America's favorite ice cream chain

September 28, 2012

A new survey from Market Force Information shows that Ben & Jerry's is America's favorite ice cream chain. The study surveyed more than 7,600 U.S.

Dunkin' Donuts debuts two new pumpkin coffee flavors

September 28, 2012

To celebrate National Coffee Day, which is Sept. 29, Dunkin' Donuts has unveiled its Pumpkin Mocha and Pumpkin White Chocolate coffee and lattes. Available hot…