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Marketing News & Media

Dairy Queen to feature pumpkin treats in October

September 27, 2012

The Dairy Queen system is planning to launch fall favorites in October with Pumpkin Pie as the Blizzard of the Month, as well as Pumpkin Pie flavored Royal…

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Taco Cabana plans major giveaway for National Taco Day

September 27, 2012

Taco Cabana is planning on flame grilling more than 30,000 chicken breasts to create more than 60,000 chicken fajita tacos for its guests on Oct. 2, National…

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What is the role of 'thought leadership' in new product innovation?

by Darrel Suderman — President, Food Technical Consulting

The old paradigm of type-A R&D; business managers that run large R&D; departments is out, and the new model of servant leaders with innovative thought…

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McDonald's TV channel expands throughout California

September 27, 2012

Seven-hundred McDonald's restaurants in California now feature the "M Channel," a customized television channel created specifically for the company.

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Jack in the Box debuts Sourdough Cheesesteak Melt

September 27, 2012

Beginning today at participating restaurants, Jack in the Box is offering a Sourdough Cheesesteak Melt. The new sandwich features sliced steak, grilled onions…

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Cornery Bakery, Taco Cabana name BizCom Associates as PR agency

September 26, 2012

Dallas-based public relations agency BizCom Associates has added Corner Bakery Cafe and Taco Cabana as new clients.

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Cousins' online orders jump 100% after new website launch

September 26, 2012

Wisconsin-based Cousins Subs recently launched a new company website (cousinssubs.com) to coincide with its new marketing campaign, "Better Bread. Better Subs.

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QSRs mark National Coffee Day with freebies

September 25, 2012

Both the U.S. and Canada will celebrate National Coffee Day Sept. 29, and a handful of brands are using the opportunity to showcase their signature beverages…

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Commentary: How to avoid losing customers' interest

The whole idea of 'best practices' is to repeat success; however people are fickle and if they've seen it before, it will be less effective.

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McDonald's Canada campaign promotes customer interaction platform

September 25, 2012

McDonald's Canada's new "Our Food. Your Questions" initiative, an interactive digital platform that invites consumers to ask any question about McDonald's food…

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Milio's Sandwiches campaign designed to draw new customers

September 25, 2012

Milio's Sandwiches has announced a new marketing and advertising campaign designed to reach and draw in new customers. The "You Deserve a Decent Sandwich…

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LYFE Kitchen transforming the way the world sees organic

New restaurant concept aims at sustainability, responsibly grown and sourced materials.

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McDonald's marks 20th edition of Monopoly game

September 25, 2012

The Monopoly game at McDonald's is back for its 20th edition in nearly 14,000 U.S. restaurants, with one-in-four odds of winning, multiple ways to play and…

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Taco Bell launches Live Mas social media promotion

September 25, 2012

Taco Bell's newest promotion plays on the brand's "Live Mas" marketing tagline that debuted in February.

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Good Times expands breakfast menu test

September 25, 2012

Good Times Restaurants Inc. has announced a limited-time menu of Hatch Valley New Mexico green Chile items and an expanded test of its Hatch Valley breakfast…

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QSRs generate loyalty through new mover marketing programs

by Alicia Kelso — Editor, QSRWeb.com

In the age of digital, targeted marketing packages still garner high response rates.

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Chick-fil-A's gay marriage stance becomes murky

September 24, 2012

There has either been a major case of miscommunication or backpedaling involving Chick-fil-A's targeted donations.

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Sonic kicks off annual public school fundraising program

September 24, 2012

With class in session for students across the country, Sonic Drive-In is re-enrolling its commitment to education with the official launch of the 2012 Limeades…

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Popeyes brings back Dip'n Chick'n

September 24, 2012

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., today announced the return of its popular Dip'n Chick'n limited-time offering.

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Social media report: What consumers are saying about restaurants

by Valerie Killifer — senior editor, NetWorld Alliance

Foodservice Social Media Universe keynote speaker Jason Falls highlights who's winning and losing the social media conversation.

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