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Marketing News & Media

Captain D's names new chief marketing officer

December 4, 2011

Jonathan Muhtar has been named chief marketing officer at Captain D's.

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Carl's Jr., Hardee's drop ad agency after less than a year

December 4, 2011

Less than a year after being named the agency of record for CKE Restaurants' Carl's Jr. and Hardee's brands, Southern California-based David & Goliath has…

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QSR mobile marketing focuses heavily on couponing

by Alicia Kelso — Editor, QSRWeb.com

Cellit study draws from 125 QSRs; predicts mobile payments and location-based services to pick up steam.

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Krispy Kreme giveaway marks 10th year in Canada

December 1, 2011

Krispy Kreme is celebrating its 10th birthday in Canada with free Original Glazed Doughnuts on Dec. 11, as well as special deals each day until then.

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KFC brings back Twitter scholarship promotion

December 1, 2011

KFC has brought back its Twitter scholarship promotion for the second year, awarding $20,000 to the high school senior who sends the winning message via the…

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Pretzelmaker launches online holiday sweepstakes

November 30, 2011

Pretzelmaker has launched a new online sweepstakes just in time for the holidays – the TWISTED 20 Giveaway.

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McDonald's, Living Social offering 'largest daily deal ever'

November 30, 2011

McDonald's USA and LivingSocial are teaming up to offer what they are calling the largest national QSR daily deal ever.

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Subway offering $2 subs for Customer Appreciation Month

November 30, 2011

Subway is offering 6-inch Cold Cut Combos and Meatball Marinara subs for $2 throughout the month of December.

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Tasti D-Lite acquires Planet Smoothie

November 30, 2011

Tennessee-based Tasti D-Lite, a frozen dessert chain catering to health-conscious consumers, has announced the acquisition of Planet Smoothie LLC, a franchise…

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McDonald's Monopoly game subject of lawsuit

November 29, 2011

McDonald's is being sued by LaserLock Technologies Inc. for patent infringement. At issue is the technology McDonald's uses to avoid fraud in its Monopoly game.

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Happy Meal toy ban ready to take effect; McDonald's finds loophole

November 29, 2011

San Francisco's long battle over kids' meal marketing is nearly over. Or, perhaps, just beginning.

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Burger King launches new french fries

November 29, 2011

Continuing its comprehensive menu enhancements put into place by new owner 3G Capital, Burger King has launched new french fries.

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Foodservice Social Media Universe: Developing a Social Media Strategy

In this keynote presentation, delivered during the 2011 Foodservice Social Media Universe, Altimeter Group’s industry analyst Jeremiah Owyang, he defines how…

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New ad agency to focus on QSR, fast casual growth strategies

November 28, 2011

The Good Eats Agency has officially opened its doors in New York and will focus on advertising and marketing campaigns designed to strategically position…

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KFC Canada offering holiday deals

November 28, 2011

KFC Canada has introduced a holiday deal that can be redeemed in the New Year. Customers who buy a 3-piece "Festive Meal for One" from now through Dec. 31 will…

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Krispy Kreme rolls out seasonal doughnuts

November 28, 2011

Krispy Kreme has added three festive holiday doughnuts to the menu, including the new Red Velvet Cake, classic Snowman and Chocolate Iced with Holiday…

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Tim Hortons holiday promo features $25K in giveaways

by Alicia Kelso — Editor, QSRWeb.com

November 28, 2011

Tim Hortons Café and Bake Shop kicked off its holiday promotion program over Thanksgiving and Black Friday, giving away cash prizes in the chain's heaviest…

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Dunkin' Donuts names new loyalty marketing firm

November 27, 2011

Dunkin' Donuts has hired Publicus Groupe's Digitas to head up its loyalty marketing duties. The Boston-based agency's portfolio also includes American Express…

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McDonald's Europe vows to promote only nutritious items online

November 27, 2011

McDonald's Europe has vowed to promote only nutritious items on its website. The QSR giant is one of 19 companies, along with Coca-Cola, Nestle and Mars, to…

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Thanksgiving and giving thanks

by Betsy Craig — pres, menutrinfo.com

An often overlooked trend in the restaurant industry is giving back.

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