Marketing News & Media
NRA, Healthy Dining launch healthy menu initiative for kids
by Alicia Kelso — Editor, QSRWeb.com
Nineteen restaurant chains sign up as inaugural participants.
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Churchs Chicken names SVP, brand marketing
July 12, 2011
Church's Chicken has named Joel Bulger as its senior vice president of brand marketing. Bulger's responsibilities include brand positioning and management…
read nowBaskin-Robbins introduces mini ice cream cones
July 12, 2011
Embracing an increased demand for smaller portion sizes, Baskin-Robbins has introduced new Mini Cones nationwide. The small ice cream cones can be purchased…
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Social media: brand aid ... or brand illusion?
by Lori Walderich — CMO, Top That! Pizza
A few weeks ago, I had the privilege of attending a major social media conference. Naturally I saw it as a great opportunity to pick up new nuggets of wisdom…
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Wall Street Investors Demand ROI - Return on Innovation
by Darrel Suderman — President, Food Technical Consulting
Return on Innovation (ROI), and not Return on Investment is the new demand (and expectation) of Wall Street Investors.
read nowWhite Castle offers 90th birthday commemorative Coke glasses
July 11, 2011
As part of White Castle's yearlong 90th birthday celebration, commemorative Coke glasses are available for purchase to recognize the 90-year partnership…
read nowCarls Jr. marks 70th anniversary, plans Indonesian growth
July 11, 2011
CKE Restaurants Inc.'s Carl's Jr. brand is commemorating its 70th anniversary this month with celebrations and online giveaways.
read nowTaco Bell India taps Ogilvy as AOR
July 11, 2011
Ogilvy, which handles the creative for Yum! Brands' KFC in India, has won the duties of its sister chain Taco Bell without a pitch. Ogilvy's Delhi office will…
read nowDuke Marketing to host Local Store Marketing University
July 11, 2011
Duke Marketing LLC, has announced the launch of its Local Store Marketing University (LSM-U), an educational program devised to enhance restaurant marketer’s…
read nowWhataburger brings back signature Patty Melt
July 10, 2011
Whataburger's signature Patty Melt has returned for a limited time. The customer favorite will be available through Aug. 15 at Whataburger's more than 72…
read nowArby's announces 'Good Mood' casting call
July 10, 2011
Arby's has launched a nationwide Casting Call Video Contest, running now through July 31, in search of a grand prize winner to appear in an upcoming…
read nowHigh consumer perception marks for Subway, Wendys, Chick-fil-A
July 7, 2011
Consumers 18 and older had favorable perceptions of Subway, Wendy's and Chick-fil-A in the first half of 2011, according to YouGov BrandIndex, which measures…
read nowPanda Express launches Garlic Lovers Chicken
July 6, 2011
Panda Express has launched a new, limited-time entrée, the Garlic Lover's Chicken Breast. The stir-fry dish combines a variety of vegetables including…
read nowRaise a pint: McDonalds testing English pub burger
July 6, 2011
McDonald's is testing the English Pub Burger in select markets. The Within the Empier blog first reported the burger spotting at a restaurant in Algonquin…
read nowPinks creates special hot dog for Royal Couples visit
July 6, 2011
Prince William and Catherine, Duchess of Cambridge, plan to work throughout their trip to Southern California, but should they happen to stumble across the…
read nowGood as gold: Pretzelmaker launches 24 Karat cookie drink
July 5, 2011
As part of its "Totally Loaded" celebration, Pretzelmaker has introduced the new 24 Karat Cookie blended drink for a limited time. The creamy beverage features…
read nowWienerschnitzels 50th anniversary party planned
July 5, 2011
Although Wienerschnitzel has been celebrating its golden anniversary with various promotions all year, it'll break out the bells and whistles for its official…
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Arbys sale official; Wendys now The Wendys Company
July 4, 2011
Wendy's/Arby's Group Inc. today announced that it has completed the sale of Arby's Restaurant Group Inc. on terms previously announced to a buyer formed by…
read nowDairy Queen ad strikes gold with Mary Lou Retton
July 4, 2011
Dairy Queen breaks out the big guns in honor of National Ice Cream Month. Its latest commercial in the "So Good It's RiDQulous" campaign features Olympic…
read nowSonic LTOs mark National Hot Dog, Ice Cream Month
July 4, 2011
July is National Ice Cream Month as well as National Hot Dog Month and Sonic has both occasions covered with the introduction of a new Baja Dog and line of…
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