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Marketing News & Media

Jersey Mike’s rolls out iPhone ordering app

April 17, 2011

Jersey Mike's Subs has launched a new mobile ordering application for iPhones, allowing customers to pre-order and pre-pay before picking up their meal.

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British invasion: Chains roll out royal wedding-inspired LTOs

by Alicia Kelso — Editor, QSRWeb.com

April 17, 2011

Rollouts include ice cream indulgences, heart-shaped donuts and a pizza portrait.

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World’s largest McDonald’s franchisee sets IPO price

April 13, 2011

McDonald's largest franchisee in the world, Arcos Dorados Holdings Inc., based in Buenos Aires, Argentina, announced today the pricing of its underwritten…

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Crème cheese cooking sauce innovation

by Darrel Suderman — President, Food Technical Consulting

Kraft brings new product innovation to its Philadelphia Cream Cheese and dairy industry categories.

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Arby’s welcomes the Tax Man with FryDay

April 12, 2011

In celebration of the two extra days provided by the IRS to file taxes, Arby's is offering both the procrastinators and the proactive an extra incentive…

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Taco Bell testing shells made out of Doritos

April 12, 2011

Rumor has it Taco Bell locations in Wichita, Kan. and Toledo, Ohio are testing hard shells made out of nacho flavored Doritos.

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McDonald’s listed as one of the best hourly jobs

April 12, 2011

Tuition assistance, flexibility and health insurance plans were among the top qualities judged in a list compiled by Working Mother Magazine's 2011 Best…

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Sweet dreams: Häagen-Dazs and Nestle Toll House offering co-branded franchises

April 11, 2011

Häagen-Dazs Shoppe Company and Nestlé Toll House Café by Chip have joined together to offer one sweet franchise deal.

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Dunkin’ Donuts signs Kansas City, Cincinnati deals

April 11, 2011

Dunkin' Donuts has signed multi-unit store development agreements in Cincinnati and Kansas City.

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'Ma'am, it’s not a cup holder': Proper brand use of social media

by Lori Walderich — CMO, Top That! Pizza

Before getting into social media, it's important to figure out your brand identity and your strategy for presenting it.

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Burger King Japan rolls out Meat Monster

April 10, 2011

Burger King Japan recently introduced a Meat Monster Whopper, a derivative of the classic Whopper with an additional 3.3-ounce beef patty and other items.

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Wendy’s heats up french fry wars

April 10, 2011

Wendy's has gained enough confidence about its new natural-cut sea salt french fries to conduct a taste test against McDonald's, which has earned Zagat's Best…

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Arby’s flash mob takes over Times Square

April 7, 2011

Arby's Restaurant Group launched its new digital ad this week with a 125-person flash mob performance in New York City's Times Square.

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Burger King revamps marketing plans

by Alicia Kelso — Editor, QSRWeb.com

Quick-service chain burger giant wants to broaden its consumer focus beyond the 18-to-35-year-old male.

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El Pollo Loco plans full debt repayment

April 6, 2011

El Pollo Loco Inc. announced today that it intends to pay in full the Mandatory Principal Redemption Amount of its 14.5 percent Senior Discount Notes due on…

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Mark Wahlberg returns to help Taco Bell graduation program

April 6, 2011

The Taco Bell Foundation for Teens will hold its Graduate To Go fundraiser through April 21 at participating Taco Bell restaurants nationwide.

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Good Times sales up from 2010, new AOR tapped

April 5, 2011

Colorado-based Good Times Restaurants Inc. announced its eighth consecutive month of same-store sales increases with March sales up 8.6 percent from the prior…

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Bunny cake hops into Cold Stone Creamery Canada for spring

April 5, 2011

The Tim Hortons Originals Bunny Cake, which debuted in the 1980s, has returned to all Tim Hortons/Cold Stone Creamery cobranded restaurants in Canada for a…

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Middle East Subways launch Lighten Up campaign

April 5, 2011

Subway restaurants in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain and Jordan have rolled out its second regional drive for 2011 with…

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Kids’ meal ban considered in New York City

by Alicia Kelso — Editor, QSRWeb.com

April 5, 2011

For a handful of Big Apple representatives, it doesn't matter that some quick-service chains offer apple slices in lieu of french fries as a kids' meal side…

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