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Marketing News & Media

Let’s twist again: Pretzels make a comeback

by Alicia Kelso — Editor, QSRWeb.com

Cost, portability and versatility are all contributing to what many are calling a trend.

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Tasti D-Lite launches Healthy Habit campaign

March 28, 2011

Tasti D-Lite has launched its Tasti Healthy Habit search, a year-long, nationwide contest to find people whose healthy habits – including eating Tasti D-Lite …

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Rebranding after the recession

by Alicia Kelso — Editor, QSRWeb.com

Many chains have adopted new taglines embracing positivity, quality and authenticity.

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Wienerschnitzel fans ‘Cash in on a Corn Dog’

March 27, 2011

In celebration of its 50th anniversary, Wienerschnitzel is running its second annual “Cash in on a Corn Dog” sweepstakes, featuring $50,000 in cash prizes…

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Burger King revamps its chicken tenders

March 27, 2011

Burger King Corp. has rolled out its revamped chicken tenders to restaurants nationwide, featuring an all new seasoning and shape.

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KFC opens first Zambia unit, brings Double Down to Australia

March 27, 2011

KFC opened its first unit in Zambia last week. The restaurant is located in Lusaka and the opening was marked by First Lady Thandiwe Banda.

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Commentary: New management smothers creative spark

When a company is taken over, changing agencies should be reconsidered to avoid discontinuity.

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El Pollo Loco rolls out new sides

March 24, 2011

Beginning March 28, Costa Mesa, Calif.-based El Pollo Loco is expanding its side dish menu with three new premium items – flame-grilled corn, sweet corn cake…

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McDonald’s testing frozen strawberry lemonade

by Alicia Kelso — Editor, QSRWeb.com

March 24, 2011

McDonald’s has rolled out frozen strawberry lemonade in select markets throughout Florida and Georgia. The item is part of the McCafe beverage line up…

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How to choose the right kitchen equipment supplier

by Rob Connelly

An ideal supplier should embrace your brand and offer kitchen intelligence that eliminates inconsistencies and increases productivity.

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Bojangles website gets a makeover

March 23, 2011

The interior and exterior details of Bojangles' units aren’t the only part of the company undergoing a redesign.  Studiobanks, a digital agency specializing in…

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Dairy Queen’s online fans get special TREATment

March 23, 2011

Dairy Queen’s new Mini Blizzard TREATment online video contest promotes random acts of kindness with a chance to win a Mini Cooper Countryman.

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McDonald’s Canada implements social savings platform

March 22, 2011

McDonald’s Canada has tapped Twongo LLC to launch a social savings platform that offers discounts, social media and marketing throughout its system.

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TCBY announces YouTube contest winners

March 22, 2011

Salt Lake City-based TCBY is celebrating its 30th anniversary this year and kicked off the occasion in January with a YouTube contest to recognize customer…

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Pita Pit mines social media for new item name

March 22, 2011

Pita Pit’s new limited-time offering features prime rib and provolone, but it hasn’t officially been named yet. The 300-unit, Idaho-based chain is depending on…

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16 Handles embarks upon East Coast expansion

by Alicia Kelso — Editor, QSRWeb.com

Manhattan-based frozen yogurt concept 16 Handles, which began franchising in August 2010, is set to open five new East Coast stores this spring. Expansion…

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Talking Turkey: Carl’s Jr., Hardee’s launch turkey burger

March 21, 2011

Carl’s Jr. came under fire from health fanatics when it began testing its 1,400 calorie-bombardment footlong cheeseburger.

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Yum! Canada taps new media agency

March 20, 2011

Yum! Restaurants Canada has assigned its $25 million traditional and digital media planning/buying duties to MediaCom Canada.

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Popeyes’ bringing back Pay Day

March 20, 2011

Popeyes’ Louisiana Kitchen is bringing back its popular Pay Day event March 23, offering discounted 8-piece Bonafide chicken for $4.99.

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The Domino’s Effect: Honest feedback yielding honest advertising

by Alicia Kelso — Editor, QSRWeb.com

Some level of company candor is necessary in the days of social media.  

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