Arby’s new jingle focuses on roast beef

March 8, 2011

Arby’s has launched a YouTube production to coincide with its new advertising campaign “It’s Good Mood Food,” launched earlier this month.

CKE Restaurants’ fan wins The Green Hornet’s Black Beauty

March 8, 2011

Carl’s Jr. and Hardee’s, owned by CKE Restaurants, have named a grand prize winner of their “The Key to Black Beauty” promotion, which began in November.

Taco Bell introduces Pacific Shrimp Burrito

March 8, 2011

Starting this week, Taco Bell’s popular Pacific Shrimp Taco will return to menus for a limited time. The item made its debut in March 2010 after a successful…

Foursquare ups restaurant-marketing ante

March 8, 2011

Foursquare has developed a new version of its application that will include a new “explore” button in place of its current "tips" section.

Feeding the faithful: QSRs kick off Lenten season

by Alicia Kelso — Editor, QSRWeb.com

Quick-service restaurants are ramping up their seafood promotions in an effort to reel in faithful customers during the Lenten season, which begins today and…

Rita’s Italian Ice plans spring giveaway

March 7, 2011

Rita’s Italian Ice is preparing for its 19th annual First Day of Spring Free Ice Giveaway. In celebration of the season change, Rita’s will offer customers a…

Burger King Stackers added to Value Menu

March 7, 2011

Burger King Corp. has added its Single, Double and Triple Stackers to the Value Menu. The chain is now offering its flame-broiled beef sandwiches for $1, $…

Subway India taps new AOR

March 6, 2011

Subway India has named Delhi-based McCann Erickson India as its new agency of record. The company will work with the chain to focus on its multi-media approach…

BradfordLawton named Taco Cabana’s AOR

March 6, 2011

San Antonio-based BradfordLawton has been named as Taco Cabana’s creative agency of record after an extensive review that included a number of Dallas and…

Does 'Top 2 box' restrict innovation?

by Darrel Suderman — President, Food Technical Consulting

The more I study new product innovation, the more I understand how old business models restrict innovation. For example, the February 12, 2011, issue of the…

Hot dog! SONIC unveils four new flavors

March 3, 2011

SONIC, America’s Drive-In, has rolled out four new premium beef hot dogs, all of which add a twist to the ballpark classics.

Dear Nashvillians: Church’s Chicken is sorry

March 3, 2011

Atlanta-based Church’s Chicken has offered the people of Nashville, Tenn., an apology for “not delivering on a promise of exceptional customer service and…

Dunkin’ Donuts mobile campaign targets Boston sports fans

March 3, 2011

Dunkin’ Donuts has launched a location-based mobile marketing campaign for fans of Boston sports teams. The Canton, Mass.-based company implemented the Scvngr…

Has Ronald McDonald been demoted?

March 2, 2011

While McDonald’s continues diversifying its menu, focusing on Angus burgers and McCafe drinks, and modernizing its restaurants with WiFi and fireplaces, Ronald…

Baskin-Robbins having a lucky March

March 2, 2011

Baskin-Robbins’ newest flavor creation, Lucky Mint, has rolled out just in time for the St. Patrick’s Day celebrations. The offering features mint chocolate…

Cellit researches mobile marketing tips

March 2, 2011

Chicago-based Cellit, a provider of mobile customer relationship management (CRM) systems for restaurants, analyzed more than 25 million text messages sent to…

Jersey Mike’s launches biggest fundraiser to date

March 1, 2011

Manasquan, N.J.-based Jersey Mike’s Subs is marking its 55th year in business with its biggest fundraiser to date.

McDonald’s toy set angers U.K. parents

March 1, 2011

McDonald’s has found itself on the defensive again. Still grappling with a Happy Meal ban in San Francisco and a lawsuit filed by the Center for Science in…

Krispy Kreme goes bananas for spring

March 1, 2011

Krispy Kreme is getting nostalgic for spring. From now through April 24, the chain has re-created its classic banana and chocolate offerings, including:

Arby’s new ad campaign lightens the mood

by Alicia Kelso — Editor, QSRWeb.com

February 28, 2011

Arby's Restaurant Group Inc. continues to embrace an aggressive turnaround plan developed last year to boost sales and profits. The latest effort entails a new…