Hit the road, Jack: Jack in the Box rolls out food truck

March 17, 2011

Jack in the Box will be taking its show on the road. The chain has joined the quick-service food truck fleet, rolling out its "Jack’s Munchie Mobile."

Burger King breaks it off with Crispin Porter

by Alicia Kelso — Editor, QSRWeb.com

March 17, 2011

It seems as though Burger King and Crispin Porter + Bogusky couldn’t survive the 7-year itch. It was announced today that the quick-service chain's AOR…

Preaching to the choir: KFC launches $10 bucket deal

March 15, 2011

KFC has launched its “10-piece 10 Buck Sunday Bucket Deal,” offering 10 pieces of Original Recipe, Extra Crispy or Kentucky Grilled Chicken for $10 plus tax on…

Wienerschnitzel wraps new hot dog line in bacon

March 15, 2011

Marking its 50th anniversary this year, Wienerschnitzel has proven it knows what stands the test of time. It’s no wonder, then, that the chain has embraced…

CIT podcast touts restaurant-capital rebound

by Alicia Kelso — Editor, QSRWeb.com

After a few years of conservatism, capital is slowly becoming more accessible for restaurant-industry operators.  

Roy Rogers mounts comeback, returns to franchising

Chain rebounds by returning to original mantra of service, sanitation and food quality.  

Great American Cookies searches for the best moms

March 13, 2011

Great American Cookies has launched its inaugural search for the “Great American Mom,” which will take place from March 15 through May 10.

White Castle marks 90th anniversary

March 10, 2011

White Castle officially marked its 90th birthday Thursday, kicking off a year of celebrations and promotions.

WAND Corp.’s Digital Restaurant wins content award

March 10, 2011

WAND Corporation’s Creative Team “Digital Mojo” earned a Content Award at the Digital Signage Expo in Las Vegas in February.

Whataburger rolls out Whatacatch fish tacos

March 9, 2011

Whataburger is embracing the busiest time of the year for seafood consumption with its launch of the Whatacatch fish taco and spicy tartar sauce. The item be…

Arby’s new jingle focuses on roast beef

March 8, 2011

Arby’s has launched a YouTube production to coincide with its new advertising campaign “It’s Good Mood Food,” launched earlier this month.

CKE Restaurants’ fan wins The Green Hornet’s Black Beauty

March 8, 2011

Carl’s Jr. and Hardee’s, owned by CKE Restaurants, have named a grand prize winner of their “The Key to Black Beauty” promotion, which began in November.

Taco Bell introduces Pacific Shrimp Burrito

March 8, 2011

Starting this week, Taco Bell’s popular Pacific Shrimp Taco will return to menus for a limited time. The item made its debut in March 2010 after a successful…

Foursquare ups restaurant-marketing ante

March 8, 2011

Foursquare has developed a new version of its application that will include a new “explore” button in place of its current "tips" section.

Feeding the faithful: QSRs kick off Lenten season

by Alicia Kelso — Editor, QSRWeb.com

Quick-service restaurants are ramping up their seafood promotions in an effort to reel in faithful customers during the Lenten season, which begins today and…

Rita’s Italian Ice plans spring giveaway

March 7, 2011

Rita’s Italian Ice is preparing for its 19th annual First Day of Spring Free Ice Giveaway. In celebration of the season change, Rita’s will offer customers a…

Burger King Stackers added to Value Menu

March 7, 2011

Burger King Corp. has added its Single, Double and Triple Stackers to the Value Menu. The chain is now offering its flame-broiled beef sandwiches for $1, $…

Subway India taps new AOR

March 6, 2011

Subway India has named Delhi-based McCann Erickson India as its new agency of record. The company will work with the chain to focus on its multi-media approach…

BradfordLawton named Taco Cabana’s AOR

March 6, 2011

San Antonio-based BradfordLawton has been named as Taco Cabana’s creative agency of record after an extensive review that included a number of Dallas and…

Does 'Top 2 box' restrict innovation?

by Darrel Suderman — President, Food Technical Consulting

The more I study new product innovation, the more I understand how old business models restrict innovation. For example, the February 12, 2011, issue of the…