Burger King taps head of Europe marketing

February 14, 2011

Burger King has named John Schaufelberger as president of marketing for Europe, the Middle East and Africa.

KFC India launches cheaper Streetwise menu

February 14, 2011

Perhaps taking a nod from its American counterpart, KFC India plans to gear its new marketing and pricing strategy toward college students.

Whataburger celebrates Jalapeno Week

February 13, 2011

Whataburger is heating things up with its Jalapeno Week promotion. From now through Feb. 20, customers can add jalapenos to any burger, sandwich, taquito or…

Food fight: Iowa restaurant sues Subway over ‘footlong’ use

February 13, 2011

Most of us have had the “5-dollar footlong” jingle in our head at some point, but one Iowa establishment doesn’t think that gives Subway a complete monopoly on…

McDonald’s goes a little bit country

February 13, 2011

Country singer Lee Brice is currently being featured in a series of videos, interviews and acoustic performances at McDonald’s restaurants throughout the…

Long John Silver's rebranding effort kicks off

February 10, 2011

Just in time for Lent, the busiest time of the year for seafood consumption, Long John Silver's is imparting a new marketing message revolving around the…

Restaurant.com reaches 18K milestone

February 10, 2011

Restaurant.com, which connects eateries to diners nationwide, has added its 18,000th restaurant partner. In conjunction with the milestone, diners also have a…

QSRs sweeten things up for Valentine's Day

by Alicia Kelso — Editor, QSRWeb.com

The NRA predicts 70 million American diners will mark the occasion.

El Pollo Loco taps new AOR

by Alicia Kelso — Editor, QSRWeb.com

February 9, 2011

After an extensive process that began with more than 35 agencies in mid-November, El Pollo Loco Inc. has chosen its new advertising agency of record.

SNAP launches social media-based loyalty program

February 9, 2011

Social Network Appreciation Platform (SNAP) has launched a Web-based platform that integrates traditional in-store loyalty programs with popular social media…

McDonald’s launches new Angus burger, ShareBox

February 8, 2011

McDonald’s Angus Third Pounder, introduced in 2009, has gotten a bold new makeover. The company has introduced its new Chipotle BBQ Bacon Angus, which is…

Great American Cookies debuts heart-shaped cookie cakes

February 8, 2011

Great American Cookies is helping out Cupid this Valentine’s Day with the launch of its new heart-shaped cookie cakes. Also, for a limited time, windowed gift…

Taco Bell thanks fans with free taco

February 8, 2011

Seems a little beef isn’t going to get Taco Bell down. The company launched the “World’s Largest Taco Giveaway” on Facebook to thank its fans for their support…

KFC India ready for ICC World Cup partnership

February 8, 2011

KFC is the official restaurant partner of the ICC World Cup 2011 event and will launch a special edition “Fan Bucket” for the occasion. The 10th Cricket World…

Royal India Express launches new marketing campaign

February 7, 2011

Royal India Express and Kebab Café, both subsidiaries of Papa Bello Enterprises, are launching a new marketing campaign to increase brand awareness.

Nebraska kills healthy kids' meal bill

February 7, 2011

As cities ban kids’ meals and organizations protest quick-service mascots, one state is leaving children’s nutritional decisions up to the parents … At least…

Western-based Wendy’s tap PR firm

February 6, 2011

Richter7, a Salt Lake City-based advertising and public relations agency, in partnership with InLine Media Incorporation, has been given the nod to represent…

Wienerschnitzel marks ‘der’ golden anniversary

February 6, 2011

This year marks the 50th anniversary for Wienerschnitzel and to commemorate the milestone, the chain is bringing back the “Der.”

Go fish: Jack in the Box rolls out combo deal

February 6, 2011

Jack in the Box is offering a limited time fish sandwich combo meal for $2.99 plus tax, just in time for the Lent season.

Restaurant social media experts for hire

by Alicia Kelso — Editor, QSRWeb.com

Many companies are still outsourcing their social media needs versus adding to staff.