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Marketing News & Media

McDonald’s renews partnership with NHL

January 19, 2011

McDonald’s USA has renewed its agreement as a partner of the National Hockey League. In doing so, the quick-service chain positions itself as title sponsor for…

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Cupid aims at White Castle

January 19, 2011

For the 21st year, White Castle is accepting reservations for Valentine’s Day. Couples can enjoy a candlelit dinner complete with special menus, tableside…

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Hardee’s salutes military families

January 19, 2011

Hardee’s restaurants in the North Carolina market have raised nearly $95,000 for the Patriot Foundation, which supports children of military families and…

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Regional McDonald’s Co-op taps Riester marketing firm

January 18, 2011

The California Central Coast McDonald’s Advertising Co-op has named Riester as its full-service marketing firm.

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New to the Marble Slab menu: Tiramisu ice cream

January 17, 2011

If Cupid has a dessert preference, it is probably Tiramisu. Marble Slab Creamery is celebrating Valentine’s Day by giving away a free sample of its new…

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Cold Stone introduces Yogurt Bar

by Alicia Kelso — Editor, QSRWeb.com

January 16, 2011

Cold Stone Creamery is embracing the yogurt craze. The ice cream giant is rolling out a new yogurt concept that will be incorporated into existing stores…

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Yum! extends Kentucky Derby partnership

January 16, 2011

Yum! Brands has extended its partnership with Churchill Downs Inc. to continue as presenting sponsor of the Kentucky Derby.

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A&W connects with Packers receiver Greg Jennings

January 13, 2011

To celebrate the National Football League playoffs, Green Bay Packers wide receiver and playoff team captain Greg Jennings and A&W Restaurants have teamed…

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Subway tests falafel; adds health tips to website

January 11, 2011

While several fast casual restaurants have successfully played on the Greek food concept, Subway appears to want in on the game. According to the chain's…

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Pretzelmaker adds a twist to drink menu

January 11, 2011

Pretzelmaker has added Lemon Twist to its line of blended drinks. The new flavor offers a tart and refreshing zest of lemon in a cool, blended drink.

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Seven come '11.

by Lori Walderich — CMO, Top That! Pizza

It’s been said many ways, but movie magnate Sam Goldwyn put it best when he stated, “The harder I work, the luckier I get.”

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Burger King launches stuffed burger

January 10, 2011

Burger King Corp. has introduced its new Jalapeño & Cheddar BK Stuffed Steakhouse burger.

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Taco Cabana launches ‘4 Under 400 Calories’ bowls

January 9, 2011

Those watching their waistlines should be excited about Taco Cabana’s new menu options that fall below the 400-calorie mark.

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Yogurtini expands in Missouri

January 6, 2011

Yogurtini Self-Serve has opened its third Missouri location in about six months after announcing its new franchising program.

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What's the connection between Deckers and White Castle?

by Darrel Suderman — President, Food Technical Consulting

WHAT’S THE CONNECTION BETWEEN DECKERS AND WHITE CASTLE? 

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KFC seeking innovative ideas from fans

January 5, 2011

Highlighting KFC’s sauceless, no-mess Hot Wings, the chain is looking for creative, inspiring or charitable ideas from its fans on how to repurpose its…

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TCBY marks 30th anniversary with new flavor

January 5, 2011

In 1981, TCBY frozen yogurt opened its doors for the first time in Little Rock, Ark. Founded by Frank and Georgia Hickingbotham, TCBY’s original trademark was…

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Baskin-Robbins welcomes 2011 with chocolate

January 4, 2011

Baskin-Robbins has introduced its first new flavor of 2011 – Chocolate Escape.

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Carl’s Jr. and Hardee’s tap new AOR

January 3, 2011

Los Angeles-based David & Goliath has been named as the new agency of record for CKE Restaurants, parent company of Carl’s Jr. and Hardee’s brands.

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Dunkin’ Donuts shines spotlight on fans, coffee

January 3, 2011

Dunkin’ Donuts has launched a new advertising campaign focusing on its fans and revolving around the “I’m Drinkin’ Dunkin’” theme.

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