Marketing News & Media
Krispy Kreme gets dark
January 3, 2011
Krispy Kreme has launched two new, limited-time items that are sure to please chocolate lovers just in time for Valentine’s Day.
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Culvers taking a healthful approach
by Alicia Kelso — Editor, QSRWeb.com
QSR chain launches Mindful Choices program to promote nutrition.
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McDonalds accused of violating privacy
December 29, 2010
McDonald’s is one of four companies accused of using their Internet ads to mine for consumer data, including websites visited, and ultimately invading the…
read nowLegends of McRib video winner named
December 28, 2010
Some passion for the McDonald’s McRib and a little video dexterity earned Sawyer Frye, 22, a trip to Germany and $10,000. The Carthage, N.C., man won the grand…
read nowTaco Bell celebrates bowl season in the end zone
December 27, 2010
As we eagerly wait to see if Oregon or Auburn will be crowned college football king in the Bowl Championship Series (BCS) game Jan. 10 in Glendale, Ariz., Taco…
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Carls Jr. and Hardees launch comprehensive mobile app
December 27, 2010
As restaurant chains increasingly add mobile application programs, online loyalty rewards and location-based marketing to their repertoire, CKE Restaurants has…
read nowChurchs Chicken offers up a snack
December 27, 2010
Church’s Chicken has added the Chicken Mini Sandwich to its menu. The hand-held, portable item was launched behind strong consumer demand and after a…
read nowMcDonalds names multicultural marketing veep
December 27, 2010
McDonald’s USA has promoted Edgardo A. Navarro to its vice president, multicultural marketing position, effective Jan. 4. In his new role, Navarro will lead…
read nowJack in the Box goes big for New Years
December 27, 2010
Jack in the Box has launched a Jumbo Deal combo meal in celebration of the New Year. The combo meal, available for $3.99 plus tax, includes a Jumbo Jack…
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Recession proof: Desserts hitting the sweet spot
by Alicia Kelso — Editor, QSRWeb.com
Because of their affordability and cravability, dessert items will survive no matter what.
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Local: The ins, the outs and the details
by Betsy Craig — pres, menutrinfo.com
We hear the term local tossed around pretty loosely nowadays. While it's popping up on just about everything with a price tag (local business, locally owned…
read nowSonic taps Zenith as creative partner
December 22, 2010
In May, Sonic Corp. outlined a number of initiatives to boost sagging sales. Among those efforts were a new media plan that "did more with less;" a plan that…
read nowMcRib craving translates into $1 million
December 21, 2010
Jonathan Kehoe, a 29-year-old former construction worker from West Allis, Wisc., just outside of Milwaukee, has won the $1 million grand prize in the…
read nowMcDonalds teams up with Discover Michigan Skiing
December 20, 2010
Michigan McDonald’s restaurants are encouraging its customers to hit the slopes this winter. Twenty-three ski facilities in the Wolverine State have teamed up…
read nowPopeyes brings a little Louisiana to Smryna, Ga.
December 20, 2010
Popeyes Louisiana Kitchen has opened its first restaurant in Smyrna, Ga. The new unit is operated by National Restaurant Development Inc., owned by Aziz Hashim.
read now2011 U.K. foodservice trends predicted
December 20, 2010
The United Kingdom has welcomed many American brands to its soil. Chains such as KFC, McDonald’s, Burger King, Chipotle, Starbucks, Domino’s and Papa John’s…
read nowEl Pollo Loco narrows AOR search to three
December 20, 2010
El Pollo Loco Inc. has narrowed its search for a new advertising agency down to three contenders: Goodness Mfg., McCann West/Casanova Pendrill and RPA.
read nowBK, Culvers add eGifting
December 19, 2010
In July, Cold Stone Creamery launched a social media application that allows customers to send a gift to their friends via Facebook or email. The eGift program…
read nowChick-fil-A kicks breakfast up a notch
December 19, 2010
As record-low temperatures set in across the country, Chick-fil-A is adding plenty of heat to cope. The chain will begin offering the Spicy Chicken Biscuit as…
read nowChick-fil-A recognized as Best Client
December 16, 2010
The recently held Client Advisor Awards in Atlanta, which honors the impact of professional services firms, recognized BrightWave Marketing and its client…
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