Marketing News & Media
Seven come '11.
by Lori Walderich — CMO, Top That! Pizza
It’s been said many ways, but movie magnate Sam Goldwyn put it best when he stated, “The harder I work, the luckier I get.”
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Burger King launches stuffed burger
January 10, 2011
Burger King Corp. has introduced its new Jalapeño & Cheddar BK Stuffed Steakhouse burger.
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Taco Cabana launches 4 Under 400 Calories bowls
January 9, 2011
Those watching their waistlines should be excited about Taco Cabana’s new menu options that fall below the 400-calorie mark.
read nowYogurtini expands in Missouri
January 6, 2011
Yogurtini Self-Serve has opened its third Missouri location in about six months after announcing its new franchising program.
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What's the connection between Deckers and White Castle?
by Darrel Suderman — President, Food Technical Consulting
WHAT’S THE CONNECTION BETWEEN DECKERS AND WHITE CASTLE?
read nowKFC seeking innovative ideas from fans
January 5, 2011
Highlighting KFC’s sauceless, no-mess Hot Wings, the chain is looking for creative, inspiring or charitable ideas from its fans on how to repurpose its…
read nowTCBY marks 30th anniversary with new flavor
January 5, 2011
In 1981, TCBY frozen yogurt opened its doors for the first time in Little Rock, Ark. Founded by Frank and Georgia Hickingbotham, TCBY’s original trademark was…
read nowBaskin-Robbins welcomes 2011 with chocolate
January 4, 2011
Baskin-Robbins has introduced its first new flavor of 2011 – Chocolate Escape.
read nowCarls Jr. and Hardees tap new AOR
January 3, 2011
Los Angeles-based David & Goliath has been named as the new agency of record for CKE Restaurants, parent company of Carl’s Jr. and Hardee’s brands.
read nowDunkin Donuts shines spotlight on fans, coffee
January 3, 2011
Dunkin’ Donuts has launched a new advertising campaign focusing on its fans and revolving around the “I’m Drinkin’ Dunkin’” theme.
read nowKrispy Kreme gets dark
January 3, 2011
Krispy Kreme has launched two new, limited-time items that are sure to please chocolate lovers just in time for Valentine’s Day.
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Culvers taking a healthful approach
by Alicia Kelso — Editor, QSRWeb.com
QSR chain launches Mindful Choices program to promote nutrition.
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McDonalds accused of violating privacy
December 29, 2010
McDonald’s is one of four companies accused of using their Internet ads to mine for consumer data, including websites visited, and ultimately invading the…
read nowLegends of McRib video winner named
December 28, 2010
Some passion for the McDonald’s McRib and a little video dexterity earned Sawyer Frye, 22, a trip to Germany and $10,000. The Carthage, N.C., man won the grand…
read nowTaco Bell celebrates bowl season in the end zone
December 27, 2010
As we eagerly wait to see if Oregon or Auburn will be crowned college football king in the Bowl Championship Series (BCS) game Jan. 10 in Glendale, Ariz., Taco…
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Carls Jr. and Hardees launch comprehensive mobile app
December 27, 2010
As restaurant chains increasingly add mobile application programs, online loyalty rewards and location-based marketing to their repertoire, CKE Restaurants has…
read nowChurchs Chicken offers up a snack
December 27, 2010
Church’s Chicken has added the Chicken Mini Sandwich to its menu. The hand-held, portable item was launched behind strong consumer demand and after a…
read nowMcDonalds names multicultural marketing veep
December 27, 2010
McDonald’s USA has promoted Edgardo A. Navarro to its vice president, multicultural marketing position, effective Jan. 4. In his new role, Navarro will lead…
read nowJack in the Box goes big for New Years
December 27, 2010
Jack in the Box has launched a Jumbo Deal combo meal in celebration of the New Year. The combo meal, available for $3.99 plus tax, includes a Jumbo Jack…
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Recession proof: Desserts hitting the sweet spot
by Alicia Kelso — Editor, QSRWeb.com
Because of their affordability and cravability, dessert items will survive no matter what.
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