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Marketing News & Media

Local: The ins, the outs and the details

by Betsy Craig — pres, menutrinfo.com

We hear the term local tossed around pretty loosely nowadays. While it's popping up on just about everything with a price tag (local business, locally owned…

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Sonic taps Zenith as creative partner

December 22, 2010

In May, Sonic Corp. outlined a number of initiatives to boost sagging sales. Among those efforts were a new media plan that "did more with less;" a plan that…

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McRib craving translates into $1 million

December 21, 2010

Jonathan Kehoe, a 29-year-old former construction worker from West Allis, Wisc., just outside of Milwaukee, has won the $1 million grand prize in the…

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McDonald’s teams up with Discover Michigan Skiing

December 20, 2010

Michigan McDonald’s restaurants are encouraging its customers to hit the slopes this winter. Twenty-three ski facilities in the Wolverine State have teamed up…

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Popeyes brings a little Louisiana to Smryna, Ga.

December 20, 2010

Popeyes Louisiana Kitchen has opened its first restaurant in Smyrna, Ga. The new unit is operated by National Restaurant Development Inc., owned by Aziz Hashim.

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2011 U.K. foodservice trends predicted

December 20, 2010

The United Kingdom has welcomed many American brands to its soil. Chains such as KFC, McDonald’s, Burger King, Chipotle, Starbucks, Domino’s and Papa John’s…

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El Pollo Loco narrows AOR search to three

December 20, 2010

El Pollo Loco Inc. has narrowed its search for a new advertising agency down to three contenders: Goodness Mfg., McCann West/Casanova Pendrill and RPA.

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BK, Culver’s add eGifting

December 19, 2010

In July, Cold Stone Creamery launched a social media application that allows customers to send a gift to their friends via Facebook or email. The eGift program…

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Chick-fil-A kicks breakfast up a notch

December 19, 2010

As record-low temperatures set in across the country, Chick-fil-A is adding plenty of heat to cope. The chain will begin offering the Spicy Chicken Biscuit as…

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Chick-fil-A recognized as ‘Best Client’

December 16, 2010

The recently held Client Advisor Awards in Atlanta, which honors the impact of professional services firms, recognized BrightWave Marketing and its client…

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Lost in translation: Changing AORs isn't always the best answer

by Alicia Kelso — Editor, QSRWeb.com

Many QSRs have recently sought new creative agencies to answer their sales woes.  

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Motor City puts the brakes on QSR ban idea

December 14, 2010

The Physicians Committee for Responsible Medicine, a Washington, D.C.-based organization, has called for a moratorium on new quick-service restaurant…

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Dunkin’ dishes out holiday deals

December 14, 2010

Holiday procrastinators need not fret. Dunkin’ Donuts is now offering coffee deals, online promotions and gift ideas to help get you through the chaotic season.

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The gloves are off: Lawsuit vs. McDonald’s filed

by Alicia Kelso — Editor, QSRWeb.com

December 14, 2010

After six months of talk, the Center for Science in Public Interest is finally walking the walk.

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McDonald’s customers’ data compromised

December 12, 2010

McDonald’s is scrambling to clean up a potential customer data security breach by an unauthorized third party. The quick-service giant issued an alert on its…

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BK offers a two-for holiday deal

December 12, 2010

Burger King Corp. is playing the role of Santa’s little helper this holiday, offering two Original Chicken Sandwiches for the price of one.

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KFC U.K. gets fresh

December 9, 2010

KFC U.K. has shifted its focus to fresh. In doing so, two units are testing a new layout design that includes in-store images and videos highlighting the…

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QSRweb.com’s Top 10 of 2010

by Alicia Kelso — Editor, QSRWeb.com

It’s been quite a roller coaster year for the quick-service industry. Restaurants continued to dig out of the economic mess, posting modest improvements; the…

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KFC "So Good" Santa to give away buckets of prizes

December 8, 2010

Does your city deserve a visit from Santa? That's what KFC is asking its fans this holiday season.

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Spice up the holidays with a Bojangles' gift card

December 7, 2010

Bojangles' gift cards are now available for customers to use at the brand's restaurants across the United States.

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