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Marketing News & Media

Subway kicks off new loyalty program in March

February 23, 2018

Next month, Subway will launch MyWay Rewards, a loyalty program customized to the user from enrollment through redemption, according to a press release. The…

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Quiznos VP: 'Big data key to growing brand'

Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.

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KFC UK handles implausible chicken shortage with class

by S.A. Whitehead — Food Editor, Net World Media Group

KFC has shown some real public relations prowess in its handling of the nearly unfathomable problem of running out of its main product —chicken — in the U.K.

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Carl's Jr., Hardee's split into separate brands, Carl's kicks off ad campaign

February 19, 2018

CKE Restaurants Inc. is separating the Carl's Jr. and Hardee's brands to create a distinct identity for each, starting with Carl's Jr. CKE selected Havas…

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Garbanzo 'rolls' out roving approach to new market entry

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Garbanzo's approach to entering a new market's competitive fray takes a decidedly mobile bent in St. Louis.

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Airports increasing mobile-ordering capabilities

February 16, 2018

Airport restaurants across the U.S. are increasing their mobile order-ahead capabilities thanks to a partnership between LevelUp and Grab, an airport…

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GrubHub partners with Foursquare, picks top dishes in 5 major metros

February 13, 2018

Just a week after announcing a partnership with Yum Brands to deliver Taco Bell and KFC nationally, GrubHub is expanding its partnership with Foursquare…

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Arby's puts some spice in seasonal fish offering

February 13, 2018

With Christians' observance of Lent starting Feb. 14, Arby's is adding Nashville Hot fish as a twist on the Nashville hot chicken craze of late, a news release…

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A&W signs largest multilocation pact since acquisition from Yum

February 13, 2018

A&W Restaurants Inc. has signed its largest multi-unit deal since a group of franchisees bought the brand from Yum nearly seven years ago. The agreement…

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Electrify loyalty by plugging in these 3 approaches

by Michela Baxter — director, helloworld

Brands across industries are dedicating time and resources to rewarding consumers for their purchases and continued engagement. With the prevalence of loyalty…

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Cousins Subs focuses on making 'local' central to the brand

by S.A. Whitehead — Food Editor, Net World Media Group

It's a truth that reveals itself over and over again that sometimes the best of everything can be found right in your own backyard. When it comes to that…

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McDonald's 'hair-growing fry additive' may pose a PR conundrum

by S.A. Whitehead — Food Editor, Net World Media Group

Additives are typically shunned in QSR operations today, but news that a silicone additive in McDonald's fries might also help cure baldness presents a true…

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White Castle's 27-year-old Valentine's Day dinner gets techy boost

February 7, 2018

Even true love can get a boost from technology as White Castle is discovering this Valentine's Day, the first year that the slider brand has employed online…

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Menufy partners with LevelUp to build restaurants' mobile reach

February 6, 2018

Online ordering provider, Menufy, has partnered with LevelUp to extend its restaurant clients' distribution channels and hopefully orders, without added cost.

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Long John Silvers reborn this year for Feb. 14 Lent start

February 6, 2018

In last year's pre-Easter period, known to most Christians as Lent, seafood QSR Long John Silver's reported that it sold more than 2 million pounds of fish and…

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2 tough, techy kitchen challenges QSR operators must consider

By Charlie Lewis Culinary Supply Chain Specialist/Consolidated Concepts    Amidst all the talk of tech and the online world we occupy today, the QSR kitchen…

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Checkers/Rally's vs. Taco Bell; McDonald's vs. Wendy's: The day of dueling QSRs arrives

February 2, 2018

The days of the dueling QSRs have begun in earnest, with five of the sector's big brands waging ad wars on one another. 

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Wetzel's Pretzels achieves modest growth in a 'flat' market

February 1, 2018

Wetzel's Pretzels has released its 2017 financial results and outlook for 2018. Leadership said that the chain managed to grow same-store sales at a time when…

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McDonald's Virtual Pit Crew Experience had what it takes to 'Elevate' customer experience. Does your brand?

by Christopher Hall — w, t

Has your brand "elevated" the customer experience in a new and different way? If so, why not pit what your QSR has accomplished against the very best in the…

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QSR market to grow 5.16 percent by 2022, product launches increasingly important

January 30, 2018

Between now and 2022 the planet's fast food market is expected to grow at a CAGR of 5.16 percent, according to the most recent report from…

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