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Marketing News & Media

Jersey Mike's, Villa Italian Kitchen, Southwest team up to 'WOW' travelers

May 7, 2018

Jersey Mike's, Villa Italian Kitchen and Southwest Airlines partnered Wednesday to help feed Orlando-to-Denver flight passengers. Jersey Mike's and…

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KFC brings shrimp to Middle East via 'Captain' Sanders

May 3, 2018

In the Middle East, KFC's famous colonel became "captain" for the day to introduce a seafood offering to customers there. KFC's shrimp addition is now being…

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Blaze, Taco Bell, Chick-fil-A, Krispy Kreme win big in Harris Poll

April 27, 2018

Blaze Pizza, Taco Bell, Chick-fil-A and Krispy Kreme took home top honors this year in the 30th annual Harris Poll EquiTrend study of favorite brands.  Here's…

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Flatbread Grill, sweetFrog,The Boneyard Truck discuss the money-making 'chaos' of food trucks

The Boneyard Truck, Flatbread Grill and sweetFrog food truckers talk about becoming sales machines in the business of food trucking.

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Report: Brick-and-mortar locations still very important, desktop sites too

April 25, 2018

New research from mobile marketing and customer engagement company, Tune, shows that at least in the U.K., brick-and-mortar restaurants and other retail…

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Taco Bell: The new vegetarian brain food?

April 24, 2018

Proof that you never know when a potential million dollar media moment is going to happen in the restaurant business came last week on the long-running…

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QSR sales-driving tricks to kick off week

by Christopher Sebes — CEO, XPIENT Solutions

Sales sagging? Check out these "inspirational" week-starting tips and tricks to pick up business in the transition between seasons.

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KFC brings Extra Crispy Colonel back to debut sandwich

April 20, 2018

Eternally sun-soaked actor George Hamilton is back for a command performance as Extra Crispy Colonel, this time to introduce a namesake sandwich from the…

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Large-scale corporate catering comes to Caviar with Zesty acquisition

April 20, 2018

Caviar food ordering platform's parent company, Square Inc., has acquired certain assets of another company-centered catering platform called Zesty. The…

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Sonic starts retail treat line

April 19, 2018

Sonic is entering the grocery and convenience store frozen dessert game with a line of grab-and-go items, including ice pops, gelatins, puddings and lollipops.

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In-N-Out Burger named top QSR brand, convenience store wins favorite sandwich category

In-N-Out took top honors as customers' favorite QSR and burger chain, while convenience store, Wawa, landed in the No. 1 slot for best fast food sandwiches…

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Cost balancing: Brand leaders disclose top tips

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top…

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Sub Station II, Chicken Salad Chick, Pizza Inn franchisees: Tech buy-in demands time, trust

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Franchisors who want franchisees to invest in tech tools, like mobile ordering and menu boards, would do well to remember that it pays to put yourself in their…

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KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

by S.A. Whitehead — Food Editor, Net World Media Group

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency…

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KFC adopts upgraded multi-option payment system

April 10, 2018

KFC has moved its payment system to Ingenico Group and that company's Telium semi-integrated solution. In a company news release, Ingenico said the new system…

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[LIVE WEBINAR] How Self-Order Kiosks Improve Restaurant Operations & Bottom Line

April 10, 2018

McDonald's found that average check sizes grow $1 when customers order through kiosks, and 20 percent more customers order drinks. These are just two of the…

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Paytronix app gives brands more control over mobile experience

April 9, 2018

Paytronix Systems Inc., a provider of mobile loyalty and online ordering applications, as well as mobile payment and digital communications tools, has…

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Villa Italian gives customers catering with a click

April 9, 2018

Morristown, New Jersey-based multibrand restaurant operator and franchisor, Villa Restaurant Group, has gotten into online ordering for catering at its Villa…

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Long John Silver's offers value entrees

April 9, 2018

Long John Silver's has brought back its $5 Reel Deal promotion that gives customers a choice of entrée, one side, a 20-ounce drink and Cinnapups dessert.The…

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A payment 'revolution': Connected screens

Chris Tyghe, vice president of strategic development at Ingenico Group Canada, discusses how payments will become an integral part of the IoT experience in the…

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