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Marketing News & Media

Survey finds Gen Zers, families lead the restaurant spend race

A study reveals three ways for restaurant brands to increase sales.

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A&W's North American stores 'afloat' in root beer giveaways

July 10, 2018

The ship has come in for root beer fans from the tip of Florida to the top of Canada, not to mention the root beer-centric brand, A&W, itself, which has…

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QSR money issues: A smart new information source

by Kathy Doyle — President, Networld

Contemplating going cashless, accepting Bitcoin and adding online and mobile payment options are just a few decisions restaurateurs and retailers are facing…

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Cold Stone scoops up random acts of free ice cream

July 9, 2018

Cold Stone Creamery will start a week of free ice cream giveaways nationwide this week in the scorching heat of Tempe, Arizona, as part of its thirtieth…

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QSR location data use: It's a matter of loyalty

July 5, 2018

More than two-thirds of QSR marketers — 69 percent — plan to increase their use of location data over the next two years, mostly to enhance their loyalty…

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QSR IT growth centered on few key areas through 2024

July 5, 2018

Zion Market Research has completed an overview of the worldwide QSR IT market that shows that this area of the business has become a major service…

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Gen Z travelers pick dining out over partying: What it means for QSRs

by S.A. Whitehead — Food Editor, Net World Media Group

College-age consumers are not that wild about partying when they are traveling, the top "thing to do" for Gen Z. In fact, when traveling these young adults…

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KFC's original 'man in the white coat' to make cameo on 'General Hospital'

July 2, 2018

The white-coated doctors of the long-running soap opera, "General Hospital," will be joined this Friday — a.k.a. National Fried Chicken Day — on the ABC show…

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Are you an invisible QSR? The new requirements of online search

Yext Head of Industry for Food Service gives QSRs advice on how to make your brand show up for potential customers in these days of voice and image searches…

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Fast food pizza drives QSR customer satisfaction gains

Fast food pizza brands are making customers very happy this year and that's helping to  push the whole QSR category up a notch in its measurement of customer…

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Krystal's CMO launches millennial-centered ad campaign

June 28, 2018

The Krystal Company recently hired the former global marketing vice president at Moe's Southwest Grill, Dominic Losacco, to refresh the brand and launch a new…

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Church's Chicken LTO basked in booze, black pepper

June 26, 2018

Church's Chicken has launched a spicy, boozy LTO dubbed Bourbon Black Pepper Smokehouse Chicken, available through July 29. 

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[WEBINAR] Online Brand Makeover: Winning the Restaurant Delivery Race

In this webinar, Speedline Solutions digs into the online side of your restaurant business and maps a strategy to engage your customers, increase loyalty, and…

Presented by SpeedLine Solutions

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8 important reasons QSR leaders need a kiosk strategy

A good deal of data suggests kiosks help boost QSR business, so it makes sense to develop a kiosk strategy for your quick-serve brand, if you haven't already…

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Johns Hopkins business study reveals ways to amp up promos

Johns Hopkins University's Carey Business School has released a study showing that restaurants and other retailers can employ specific actions to get the most…

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Russian leader calls Burger King ad creators "hellish people of the fast-food chain"

June 22, 2018

A Russian social media advertisement placed by Burger King that has since made global news evoked an apology from the brand this week. In the promotion, the…

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Del Taco rebrands with 'fresh' focus

June 21, 2018

Del Taco is launching a brand refresh that puts the emphasis on value, freshness and heightened hospitality. It all builds off what it says is the brand's…

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KFC's latest LTO is pickle-fried chicken

June 21, 2018

Pickles are having their day, and KFC wants in on the action before anything goes sour, introducing what it calls a "very limited-time" item — pickle- fried…

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Taco Bell adds a $2-value offering for summer

June 21, 2018

Taco Bell is riding the value train into summer with a $2 Duo that pairs the triple melt burrito with a Baja blast or other beverage, available nationwide…

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Auntie Anne's asks fans to choose 30th birthday flavor

June 19, 2018

Auntie Anne's is turning the big 3-0 and is asking customers to choose its newest flavor, which it will announce June 26 and serve as an LTO. The voting is…

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