Scoring big with QSR customers this pro football season

by Andrew Rosenbloom — Director of Marketing, Consolidated Concepts

With week No. 1 of the current professional football season in the rearview mirror, QSR operators must have an action plan for capturing American football…

Wendy's free burger promo promises to deliver mobile app audience

September 10, 2018

Wendy's locations may well be drawing larger crowds this month thanks in large part to the brand's special National Cheeseburger Day celebration. It…

Sonic intros breakfast 'lite'

September 7, 2018

Sonic's new LTO is an early riser, but its new breakfast slinger is available all day for $1.49, a news release said. 

Bruster's kicks marketing up a notch with Major League Soccer partnership

September 6, 2018

Bruster's Real Ice Cream today announced a multi-year partnership with Atlanta United to become the Major League Soccer team's exclusive ice cream partner, a…

QSR operators' digital signage life extension planner

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage is almost daily becoming more affordable and functional, but the fact remains that it's still a costly part of the QSR business. The good news…

Sonic LTO funnels Oreos in a cone

September 4, 2018

Sonic has introduced a dessert offering built around the double-stuffed Oreo cookie. The Double Stuf Oreo waffle cone with ice cream includes a chocolate…

El Pollo Loco does cuatro LTOs

September 4, 2018

El Pollo Loco has introduced four LTOs, including handmade chicken taquitos with shredded ranchero chicken with guacamole, cilantro dressing and pico de gallo…

Protecting restaurant mobile apps & mobile ordering from fraud

Host Will Hernandez discusses protecting mobile apps and mobile ordering services from fraud, with Kount VP of Marketing, Don Bush. Will also chats with Judy…

KFC marketing chief on the 'risky business' of selling chicken

KFC Director of Marketing George Felix talks to Hughes Director of Enterprise Solutions Tim Tang about the risks of "out there" marketing campaigns.

No Kid Hungry spreads awareness

August 29, 2018

No Kid Hungry, a national campaign to end childhood hunger in America, is coming together with more than 15,000 restaurants and their guests to help the one in…

They like email, billboard ads: Surprise! It's Gen Z

by S.A. Whitehead — Food Editor, Net World Media Group

Gen Z: If you were expecting just a more exaggerated version of the super-digital millennial, prepare to have your eyes opened.

KFC predicts 2018 baby name of year will be 'Harland'

August 29, 2018

How far will parents go to plunk down a nice chunk of change in their new baby's college fund? KFC's betting a bunch of them will be willing to name their…

Report: Consumers using 'near me' searches on smartphones to choose restaurants

August 28, 2018

Google "near me" searches are up 200 percent, according to an Uberall report that surveyed more than 1,000 smartphone users across the US to understand their…

Restaurants and Gen Z: 'And now for something completely different'

Just about the time restaurateurs were getting millennials' buying behaviors down, the next wave of consumers has crashed onto the restaurant shores. Welcome…

Dairy Queen gives free Blizzards to mobile app downloaders

August 28, 2018

Dairy Queen is making it worth their customers' time to download its mobile app. In exchange for the download, DQ is giving customers a free small Blizzard…

Don't let the straws break a QSR operator's back: Prepare now for a plastics-free world

Non-biodegradable plastic is everywhere and that's a big problem that has the QSR sector abuzz with how to transition out of their disposable plastics. But…

KFC's new training reality: Technology fit to the global market

by S.A. Whitehead — Food Editor, Net World Media Group

In Australia, it's Yammer-time, while in Russia, QR codes are showing workers the way. KFC's approach to training technology depends entirely where you are in…

KFC cuts back-of-house training time 75% in North American tests

by S.A. Whitehead — Food Editor, Net World Media Group

KFC has begun testing a system in the U.S. that cuts back-of-house employee training time down from four or five weeks total, to just one week, according to…

McDonald's to make one 'McGolden' this Friday

August 22, 2018

McDonald's is making use of its new mobile order and pay function in its app very worthwhile for customers. Its entering all users in a contest to win that…

Dunkin' Donuts kicks off 'peel-n-reveal' game

August 21, 2018

Dunkin' Donuts is launching its peel-off prize game for the second year. From Aug. 27 through Oct. 15, customers who buy a large or extra-large drink (aside…