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Marketing News & Media

McDonald's remains 'golden' in brand value rankings

May 29, 2018

In the fast food universe, a ranking of brands shows that last year's "golden boy" is again the brand with the golden arches — McDonald's — though Burger King…

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Research proves connecting digitally = thinking generationally

by S.A. Whitehead — Food Editor, Net World Media Group

Digital communication is no longer an "option" for QSRs, it's an essential. But to do it well, you must "know thy audience" ... every single one of them, and…

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Tim Hortons' Doughnut Day contest prompts early AM. sales

May 25, 2018

As part of National Doughnut Day coming June 1, Tim Hortons U.S. will pay high "hole-y" day homage to the treat by giving guests in select markets the chance…

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Apex, Little Caesars develop self-service pick-up station

May 24, 2018

Apex Hot-Holding Device, a heated order pick-up station using self-serve automation technology, is now available to help restaurant employees focus on order…

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Dunkin' Donuts ushers in summer LTOs

May 24, 2018

Dunkin' Donuts is ushering in summer with a freebie on National Donut Day on June 1 when all guests at the chain can get a free classic donut of their choice…

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How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of…

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The power a social media policy plugs into your brand

by Kelly Jensen — Marketing Manager, PAR

Brands without well-researched corporate social media policies for employees are not only leaving employees in the dark, but also potentially exposing…

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How to respond to the third-party restaurant delivery challenge

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Halal Guys COO Mike Speck offers insight into how he addresses the need to provide third-party delivery to customers, a rising restaurant industry challenge.

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Chick-fil-A boosts employee scholarship pool to $14.5M

May 21, 2018

More than 5,700 Chick-fil-A employees are the beneficiaries of what the company said is the highest unrestricted per-employee scholarship investment in the…

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Cousins Subs dubs 4 scholarship recipients

May 18, 2018

Wisconsin-based Cousins Subs and its Make It Better Foundation has given four Wisconsin high school seniors a total of $20,000 in scholarships as part of its…

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Chicken Salad Chick, Dippin' Dots, Chatmeter relay (restaurant) 'field notes'

by S.A. Whitehead — Food Editor, Net World Media Group

A trio of restaurant and digital communication leaders gave some quick but important lessons during the Three:15 at the Restaurant Franchising & Innovation…

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Dairy Queen pays tribute to those 'other royals'

May 15, 2018

The couple preparing to become the Duke and Duchess of Sussex are getting "props" from fellow royalty, Dairy Queen. As Prince Harry weds Meghan Markle Saturday…

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QSR marketing mix-ups that can really cause screw-ups

A common QSR marketer's terminology mix-up can ultimately result in some big problems ascertaining the success or lack of it of any particular promotional…

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Taco Bell digital guru to keynote ICX Summit on chain's 1-question digital strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Rafik Hanna, senior director, All Access, at Taco Bell will share insight on how the brand is winning big with customers due to its digital transformation…

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QSR brands' value offers vie for piece of Mother's Day pie

by S.A. Whitehead — Food Editor, Net World Media Group

QSR brands make value their primary call to action on Mother's Day, much to the relief of cash-strapped kids of all ages, who want to show some love without…

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ChowNow integrates with Instagram

May 9, 2018

Instagram's "Start Order" button has welcomed a new user as ChowNow joins the photo-sharing platform to allow customers to place orders via Instagram…

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Corner Bakery, Dickey's, Uncle Smoke give tips for tapping $77B US catering market

by S.A. Whitehead — Food Editor, Net World Media Group

Business dining is booming to the tune of $77 billion in the U.S. annually, but to tap into this deep pool of restaurant revenue you first better know how to…

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Georgia McDonald's go 'Wild' with Happy Meals

May 8, 2018

Middle- and South Georgia McDonald's franchisees have partnered with Valdosta-based Wild Adventures Theme Park to put a free kid's ticket to the park in Happy…

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Bruster's taps analytics' powers with integrated loyalty program

May 8, 2018

Bruster's Real Ice Cream has launched a loyalty program in its 200 franchised locations in 20 U.S. states. The Paytronix-powered system allows enrollment…

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LTOs increasingly make the restaurant world go round

Limited-time offers not only drive sales, but drive customers to your brand and show you are an innovator in a market that increasingly demands constant menu…

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