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Marketing News & Media

Taco Bell's bell-ringer: Nacho fries biggest launch yet

March 13, 2018

If Taco Bell's bell rang, it would certainly be clanging away now over what the brand said is its most successful menu item launch to date: January's…

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QSRs must know ups 'n downs of apps to adapt

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always…

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Women in the Lead: 4 QSR leaders improving the industry

by Cherryh Cansler — Editor, FastCasual.com

Sage words from four female QSR leaders in the wake of Thursday's International Women's Day event, including leaders from Checkers & Rally's, Cousins Subs…

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Dairy Queen kicks off spring with free cone day

March 9, 2018

The coming of warmer weather makes ice cream-centered QSRs like Dairy Queen very happy, and the chain is sharing its joy with customers on March 20 — the first…

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NRA puts Coca-Cola leader in development, industry relations post

March 8, 2018

The National Restaurant Association has appointed retired Coca-Cola Company executive Roy Jackson as executive vice president of development and industry…

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Bojangles' makes move to capture Pi Day action

March 8, 2018

Pi Day, March 14 (3.14 being the first three numerals in Pi), has become a hugely popular "marketing holiday" for pizza chains, but now QSR Bojangles' is…

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4 QSR marketing tactics to take on the Gen Z challenge

When it comes to the 22 and under set, QSR marketers have their work cut out for them.

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Arby's puts 3 sandwich 'legends' on menu

March 7, 2018

Arby's is ushering in a new line of "sandwich legends" that includes the brand's take on the Miami Cuban, Texas brisket and New York Reuben, highlighting the…

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Sonic does lower-cal cheeseburger

March 6, 2018

Sonic has introduced a new lower-calorie cheeseburger as part of its Signature Slingers, which start at under 350 calories each at a $1.99 price…

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Chick-fil-A ushers in spring with 4th Icedream blend LTO

March 6, 2018

Chick-fil-A is betting on cool and creamy again this spring with a new seasonal offering that blends the brand's vanilla "Icedream" and orange juice into a…

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Balance Grille hopes to tip scales in brand's favor with downtown Toledo aquaponics farm

by S.A. Whitehead — Food Editor, Net World Media Group

Balance Pan-Asian Grille is hoping to tip the scales in their favor with an innovative new farming operation which, if successful, will soon replace a good…

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QSR: Time to define what that means now?

by S.A. Whitehead — Food Editor, Net World Media Group

Quick-service, fast casual, fine dining -- does the restaurant industry need to come together to give more definition to what these service categories really…

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McDonald's faces PR nightmare after video of homeless man goes viral

by S.A. Whitehead — Food Editor, Net World Media Group

McDonald's is facing a flurry of negative social media traffic involving an incident at its downtown Myrtle Beach, South Carolina, restaurant.

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Subway unwraps wraps - 1st core menu add in 2 years

March 2, 2018

Subway is introducing wraps featuring double the meat of an average 6-inch sub, plus veggies, cheese and sauces, after a successful introduction in Maine…

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A&W taps into social media users' movie mania for 2nd year

March 1, 2018

A&W Restaurants is having some fun with the Academy Awards again this year following the last year's #AWcademyAwards Sweepstakes. This rendition on the…

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Yoshinoya US adds seafood dishes

March 1, 2018

Yoshinoya America is making room for premium seafood offerings on its menu, adding three dishes including lobster stew, sweet chili shrimp and grilled tilapia…

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Dunkin' Donuts digs deeper in breakfast sandwich business

February 27, 2018

Aside from two new spring doughnut offerings, Dunkin' Donuts is increasing its investment in breakfast sandwiches to put some heartiness in its morning meal…

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Long John Silver's woos 'em at the drive-thru with 'do-it-all' menu boards

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Animation and video-capable order-taking menu boards at Long John Silver's are "grabbing" customers right out of the drivers' seats at Long John Silver’s.

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Checkers & Rally's travels 2-way communication highway to QSR success

by S.A. Whitehead — Food Editor, Net World Media Group

Checkers & Rally's has built a strong 2-way communication channel with its customers that's improving everything from operations and menu offerings, to…

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Punchh adds 9 new brands to now reach 20M total customers

February 23, 2018

Cloud-based engagement and loyalty platform Punchh has signed on nine new brands to its Punchh Restaurant Marketing Cloud. Among them are Fazoli's, Norms…

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