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Marketing News & Media

Jack in the Box pits 'low-brow' against 'high-brow' in Martha Stewart-centered campaign

January 29, 2018

Jack in the Box has begun a quasi food fight and chain promotion involving its giant golf ball-headed mascot, Jack Box, and the queen of culinary correctness…

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Great 'Tech-spectations': What to expect when your QSR gives customers the tech they expect

by Christopher Sebes — president, Heartland Commerce

Your customers are a bit like very engaged parents: They have expectations. That is particularly true today when it comes to the tech your QSR offers to stay…

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Bojangles to launch fish LTO

January 29, 2018

Bojangles is launching a "fishy" LTO Monday, Feb. 5. The scratch-made BojAngler fish sandwich features a wild-caught Alaskan pollock fillet dusted with…

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KFC dubs Reba McEntire as 1st female 'Colonel'

January 26, 2018

Reba McEntire is trading in her trademark red locks for the colonel's white curls to become the first woman to put on the Kentucky Fried Chicken string tie.

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Burger King 'Whopper Neutrality' ad yields huge returns in free media

by S.A. Whitehead — Food Editor, Net World Media Group

Three months after focusing a very serious social issue ad on the problem of bullying, Burger King is now using its marketing voice to criticize the FCC's…

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Does the 'cloud' have a tipping point for QSR operators?

by Christopher Sebes — president, Heartland Commerce

"Why has it taken so long for Cloud POS to get here?" It's all about the tipping points tilting in the right direction at the right time to fall in line with…

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Cousins sweepstakes focuses on championship basketball

January 24, 2018

To celebrate teaming up with the University of Wisconsin - Madison Athletics for three more years, Cousins Subs is bringing back the Bucky's Got Game…

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Chick-fil-A Atlanta opening attracts CEO 'camp-out'

January 19, 2018

The Chick-fil-A opening Thursday in Atlanta had some unusually well-to-do folks camping overnight outside, including the chain’s CEO Dan Cathy. Cathy and about…

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Dunkin' Donuts does 'a proper cup' this Friday

January 19, 2018

Dunkin' Donuts is putting a little surprise inside every purchase made today from 10 a.m. to 2 p.m. It's a celebratory gift for National Hot Tea Month and…

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Emerald Isle burger joint ready to 'rocket' to new markets

by Cherryh Cansler — Editor, FastCasual.com

The burger joint is evolving at relative lightening speed for business. And if the story of one Irish burger joint is representative, this trend toward…

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Largest American Indian chain grows, adds to menu

January 18, 2018

The largest American Indian chain in the United States — Tocabe —  is expanding its menu and its footprint.

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Burger King's new King Sandwich turns up flame on competitors

January 18, 2018

Burger King has loaded its royal weapons and fired directly at one of its top competitors — McDonald's. BK, today,  launched its flame-grilled, double…

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McDonald's 'designs' valuable partnership with Anna Sui

January 18, 2018

The value train is steaming ahead in the QSR sector this new year with McDonald's doubling down on its' commitment to customer deals today with its new $1 $…

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Dunkin' Donuts new concept store: Just call it Dunkin'

January 16, 2018

The site of Dunkin' Donuts' first store 68 years ago today became the site of its newest "next generation concept store" on Washington Street in Quincy…

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Chick-Fil-A allegedly told Breastfeeding mom to 'cover or leave'

January 16, 2018

Cover or leave: That's what a Chick-Fil-A franchisee allegedly told a North Dakota woman as she breastfed her child in a Fargo location of the chain. Macy…

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McDonald's aims for 'all-green' packaging by 2025

January 16, 2018

Over the next seven years, McDonald's will not only convert all guest-facing packaging to renewable, recycled or certified sources, it will also lean toward a…

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Flash Focus: Getting an edge in ultra-competitive QSR market with great 'gadgetry'

by S.A. Whitehead — Food Editor, Net World Media Group

The ultra-crowded, nearly constantly changing QSR market demands not only savvy and quick action, but innovation like never before. In that vein, one pizza…

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The QSR transformers: 7 technologies changing the business

by Niall Keane — CEO of SynergySuite, SynergySuite

We are in the middle of a tech revolution that has turned solutions that were once only imagined into today's QSR necessities and it's transforming the…

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KFC Canada presents Bitcoin Bucket LTO ... original recipe or 'extra crypt-y'

January 12, 2018

Oh, you Canadians, always up to something a little off the wall, and this week has certainly been no exception on your KFC Canada Twitter page. Seems the Far…

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7 tech-y ways to lighten the load on QSR managers' plates

Some forward-thinking brands are already using comprehensive workforce management solutions to automate time-consuming, error-prone efforts related to time and…

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