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Marketing News & Media

A&W 'floats' us one

November 8, 2017

A&W has launched a new promo that gives customers a way to do something nice for someone else, while simultaneously doing something nice for themselves…

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Young, cash-savvy, dine-out divas: QSR keys to unlock Gen Z

More than 75 percent of this 18-to-35 age group spend most of their money on food, a new survey finds. Here are four keys to capturing their hearts and…

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Baskin-Robbins extols virtues of frozen turkey

November 6, 2017

Baskin-Robbins is talking "turkey" again this year with its notorious ice cream turkey cake, complete with sugar cone legs and the customer's choice of ice…

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The pay-as-you-go POSitives of renting your POS

by Christopher Sebes — president, Heartland Commerce

State-of-the-art systems with effortless, problem-free updates and, in some cases, without the need for servers on-site or system-wide server farms are among…

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Doughnuts, donations to join forces at Dunkin' on Veterans Day

November 3, 2017

Veterans Day is Saturday, Nov. 11, and Dunkin’ Donuts is doing right by our heroes, offering veterans and active duty military a free doughnut that day with no…

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New tool brings third-party catering delivery to restaurateurs nationally

November 2, 2017

MonkeyMedia Software and on-demand delivery platform DoorDash have partnered to cater to restaurant catering operations. Their new cloud-based takeout…

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Subway 'pops up' Big Apple hub for drive against hunger

November 1, 2017

Subway is using the significant power of its 40,000-plus worldwide locations this Friday to amp up the volume on its campaign to fight hunger globally. Friday…

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Is all that convenience crushing your customer experience?

by Steve Starr — Chief, starrdesign

Just like diners, restaurateurs and all humans are social creatures, with strong inborn biological and neurological needs to interact. In fact, "Braving the…

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Krystal adds breakfast bowl as fall LTO

October 31, 2017

The 85-year-old Krystal brand is staying in step with the breakfast trend with a new LTO, the loaded hashbrown scrambler breakfast bowl, a news release said. 

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El Pollo Loco adds flavors, chicken varieties to celebrate 1 year in Dallas-Fort Worth

October 30, 2017

El Pollo Loco is showing the people of the Dallas-Fort Worth area some love on its first anniversary in that market by giving away 365 meals at each of the 1…

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Millennials: 'Give us big discounts, cut the small talk'

by S.A. Whitehead — Food Editor, Net World Media Group

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied…

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Agilysys releases enhancements to self-serve kiosk POS solution

October 26, 2017

Agilysys, a provider of hospitality software solutions and services, announced enhancements to rGuest Buy, the company's self-service kiosk POS solution that…

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White Castle cook-off yields connected customers ... plus Slider Brazilian Bruschetta

October 20, 2017

The latest promotion from White Castle manages to tap into two very hot restaurant trends — branded menu items making their way into grocery stores and patrons…

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TravelCenters of America adopts Paytronix loyalty platform

October 17, 2017

Loyalty and engagement software company Paytronix is now the loyalty and engagement system for the TravelCenters of America Minit Mart stores, along with…

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3 ways your marketing actually deters digital orders

by Jackie Berg — mArketing director, olo

Three things to keep in mind when making marketing plans that won't turn-off digital orders.

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'Fall'-ing in love again: QSRs roll out offerings to roll in diners

by S.A. Whitehead — Food Editor, Net World Media Group

Trees may shed plenty every fall, but QSR menus do not. Rather, many brands have been adding on like crazy this fall with innovative offerings, both LTO and…

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Cowboy Chicken CEO talks about what keeps him awake at night

Sean Kennedy, CEO of Cowboy Chicken, discusses how he's growing his 22-unit brand.

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Subway promotes VP to top tech position

October 11, 2017

Subway has promoted its Marketing Technology Vice President Carissa Ganelli to chief digital officer, a news release said. Ganelli will now lead the brand's…

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Note to McDonald's: Never underestimate a manic fanbase

October 9, 2017

Take one hit television show; combine a rabid fanbase with a major fast food brand and some heavy-duty Disney nostalgia, and voila, you have the makings of…

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Jared Fogle's wife's suit against Subway dismissed: Wrong state

October 5, 2017

The suit that the former wife of Subway's ex-pitchman, Jared Fogle, filed against the parent company Doctor's Associates and two other related entities will…

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