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Marketing News & Media

A.Y. Technologies Partners with SpeedLine POS to Deliver Restaurant Ordering Mobile Apps

Local software developer A.Y. Technologies announced the launch of its mobile app development platform, Craver, for restaurants running SpeedLine pizza and…

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Krystal gives Scrooge a square deal

December 14, 2017

Krystal is seeing to it that customers can put a smile on even the Scroogiest pal on National Bah Humbug Day, Dec. 21, by treating them to a 79-cent classic…

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Hu Hot, Freshii, Mooyah social media managers: 'It's a hard-knock life'

Social media management may be this century's true school of hard knocks, but those who oversee this task at three well-known brands say it's essential to…

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Jack in the Box to McDonald’s, Taco Bell: 'It's on!'

December 8, 2017

Jack in the Box is throwing down the gauntlet, simultaneously revealing its 2018 value menu to fellow fast food giants, McDonald's and Taco Bell, along with a…

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GM brings restaurant commerce to the driver's seat

December 7, 2017

GM has figured out how to monetize drivers' commutes by installing an auto industry first in its cars — a commerce platform that allows anyone riding inside to…

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Hopdoddy, restaurant designers discuss the ROI of redesign

by S.A. Whitehead — Food Editor, Net World Media Group

Great restaurant design can yield tremendous return on investment if you and your design team really understand how to tell your story, prioritize your spend…

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A&W launches blog, sweepstakes

December 5, 2017

A&W has certainly got the giving spirit this season, announcing that it's launching a blog for the brand and a full month of giveaways to wrap the year up…

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Mrs. Winner's on 'zigging' while the industry 'zags'

by S.A. Whitehead — Food Editor, Net World Media Group

The fried chicken brand finds success by staying true to its roots: gravy and fried chicken.

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Balance Grill, CoreLife, I Love Bacon execs on innovation that works ... and doesn't

by S.A. Whitehead — Food Editor, Net World Media Group

A panel of restaurant leaders shared some of their best and worst innovations with fellow restaurateurs at the Fast Casual Executive Summit in Nashville.

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Nachos Navidad back at Taco John's

December 1, 2017

That spicy and multi-colored treat of the season, Nachos Navidad, is back at Taco John's in all its red-and-green tortilla chip glory, a news release said. The…

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PETA's new ads aim squarely at QSR customers

November 29, 2017

PETA's new ad blitz takes direct aim at QSR restaurants and customers, urging all to "go vegan". The ads urge QSR customers to stop, think and perhaps even…

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Carl’s Jr., Hardee's get a little diabolical with latest marketing campaign

by S.A. Whitehead — Food Editor, Net World Media Group

Carl's Jr. and Hardee's are proving they're not below rolling in the mud a little in the name of a good marketing gag.

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Blaze, Beefsteak, McAlisters chefs offer innovation ideas QSRs can sink their teeth into

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Menu development is a team effort consisting of culinary, financial and logistics input. A balance is needed for a menu item to succeed.

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The 'low-hanging (financial) fruit' right outside your QSR window

by Christopher Sebes — president, Heartland Commerce

There's some real opportunity hanging around just outside your QSR window in the form of cloud-based tech that can potentially wash away thousands in operating…

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Dunkin' Donuts livens up lip-smackin' under mistletoe with 'donut' lip gloss

November 21, 2017

Much to the delight of Homer Simpson and doughnut-lovers everywhere, Dunkin' Donuts has brought something a little "hole-y" to all that kissing under the…

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Mayhem alert: KFC's main marketing mind headlines Restaurant Franchising and Innovation Summit

by Cherryh Cansler — Editor, FastCasual.com

Take a trip to marketing's wild side in April, when KFC Advertising Director George Felix headlines the Restaurant Franchising & Innovation Summit in the Derby…

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'Is McDonald's following me?' Recent campaign may have some wondering

November 15, 2017

Many consumers driving along highways in the 10 cities where McDonald's recently launched its digital billboard campaign are likely still scratching their…

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Tis the season to LTO: Food safety cautions you should know

by Doug Sutton — President, Steritech

These last two months of the year always bring great opportunities for limited-time offers that can not only bring in regulars, but attract new customers for…

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Corner Bakery, Newk's, Saladworks leaders' quick quotes for QSRs on dynamite data use

QSR operators can take home some great ideas on effective data use from three fast casual brands who shared thoughts on the subject at the Fast Casual…

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Jack in the Box puts its money on e-sports

November 10, 2017

Jack in the Box is sponsoring the Dallas Fuel in the inaugural season of the Overwatch League, the first major global "e-sports" gaming league with city-based…

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