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Marketing News & Media

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

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Toast and Paytronix announce integration

July 20, 2017

Toast and Paytronix are integrating their respective technologies, allowing Toast users to utilize Paytronix loyalty and gift card solutions, according to a…

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Chipotle class action suits allege brand misled public, investors about food safety measures

July 20, 2017

One class action suit was filed, another is waiting for class certification and a third is in the wings, all alleging that Chipotle and its leadership led food…

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Totally tubular, dude! QSRs chow down on National Hot Dog Day

July 19, 2017

The hot dog is a humble form of sausage. But even antiheroes must have their day, and in the hot dog's case, it's Wednesday, July 19.

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It’s a jungle out there, all right, and its name is Amazon

by S.A. Whitehead — Food Editor, Net World Media Group

There may never be a more fitting name than that of Amazon, the mega online retailer that has come to demonstrate what the term “It’s a jungle out there…

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Subway's new stores get 'fresh' with diners

by S.A. Whitehead — Food Editor, Net World Media Group

Though so-called "brand refreshes" happen all the time among QSR chains, few concepts have taken the term, "refresh" as literally as Subway with its new…

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Krystal and Oreo host $100 Krystal gift card giveaway

July 14, 2017

Krystal restaurants and Oreo cookies have partnered for a summer social media-based campaign that doles out a $100 gift card weekly through July to customers…

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Cold Stone Creamery celebrates National Ice Cream Day with BOGO offer, LTOs

July 13, 2017

This Sunday, July 16, comes with a built-in excuse to get ice cream, as it's National Ice Cream Day, and Cold Stone Creamery is taking full advantage of that…

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Infographic: Great ways restaurants can lighten the load on that online carbon footprint

From eco-friendly web hosting and printer-friendly content to streamlined fulfillment processes and "green" shipping, there are a variety of ways restaurant…

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Domino's moo-ves in to milk some action from 'Cow Appreciation' events

by S.A. Whitehead — Food Editor, Net World Media Group

What do you do when a competitor has a really good annual promotion that they thought of first? If you're Domino's, you apparently tell the competition to…

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Everything's bigger in ... China?

July 12, 2017

China's restaurant industry is    one of the nation's main economic growth drivers, according to a report released by Meituan-Dianping, a foodservice-focused…

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Jersey Mike's prepping 4th Long Island location

July 11, 2017

Jersey Mike's is opening its fourth location on Long Island this week, this time in Hauppauge, according to a Newsday report.

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Krystal adds promotion on National Ice Cream Day

July 10, 2017

Starting on National Ice Cream Day, which takes place July 16, Krystal will offer $0.99 sundaes through July 23 to celebrate the holiday, according to a press…

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Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

by S.A. Whitehead — Food Editor, Net World Media Group

Brands with the most loyal and committed customers know you only earn super-loyalty when you participate in customers' lives, says veteran marketing guru…

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Diners dump buckets full of criticism on KFC's 'robotic' colonel

by S.A. Whitehead — Food Editor, Net World Media Group

Ok, just going to tell you right off, fair reader, that though I am a journalist and pledged to stay fervently objective, I've decided to go a bit subjective…

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Free smartphones, campground delivery among pizza promos for Independence Day

by S.A. Whitehead — Food Editor, Net World Media Group

Independence Day weekend beckons, and some have clearly pulled out all the wheel chocks to pull in new and returning customers.

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Introducing ... wait for it ... the 'Pizza-Kini'

June 29, 2017

The Independence Day weekend has the U.S. preoccupied with thoughts of cookouts, fireworks and now ... the Pizza-Kini.

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The Halal Guys loyalty story to headline July 13 webinar

by S.A. Whitehead — Food Editor, Net World Media Group

The Halal Guys have had enormous success with their well-researched loyalty program, which the brand's leadership with share with our readers during a July 1…

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Surprise! Readiness tips for times when bad news lands on your doorstep

by S.A. Whitehead — Food Editor, Net World Media Group

On any day of the week, any brand in the world can get sucked into the vortex of a negative news event. Read on for tips from a PR veteran and longtime…

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McDonald’s clarifies: No plans to replace workers with kiosks

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Cowen & Co. upgraded McDonald's outlook based on the chain's technology upgrades, including self-order kiosks. The company has been deploying kiosks globally…

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