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Marketing News & Media

Vegas Taco Bell fufills vow to put matrimony on menu

June 26, 2017

Taco Bell appears to have been hit right in the heart by Cupid himself, as the chain says that its flagship Las Vegas Cantina will become wedding…

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Punchh brings restaurant loyalty to Apple Wallet

June 23, 2017

Punchh, a cloud-based technology platform that builds engagement, loyalty and superior, customized experiences in the restaurant industry, has announced that…

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Veteran marketing innovator named CMO at Rita's

June 22, 2017

Italian ice concept, Rita's Franchise Co., has named a new CMO for the 600-unit chain. Industry veteran, Phyllis Savar Levy, who has assumed the role and that…

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New studies show restaurant 'do's and don'ts' of online ordering, delivery

by S.A. Whitehead — Food Editor, Net World Media Group

As the restaurant industry continues to bask in the big-dollar benefits of online ordering, two new studies shed light on best practices when it comes to…

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Of twisted dogs and magical milkshakes: 2 brands 'LTO' up for summer

June 21, 2017

Sonic Drive-In has always been a little different; now its dogs are getting "twisted," too. A news release said that the chain is bringing back pretzel dogs as…

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Sonic fills 3 marketing leadership roles, seeks brand chief

June 16, 2017

A 10-year marketing veteran at Sonic has been named the brand's new CMO. Lori Abou Habib started at the company as product pipeline manager and most recently…

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Subway adds touchscreen kiosks and mobile app to improve sales

June 16, 2017

Subway is introducing touchscreen ordering kiosks and a new mobile app in an effort to catch up with competitors like Panera Bread that have credited…

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Harken restaurateurs: Are you ready for the 'Day of the Dad?'

by S.A. Whitehead — Food Editor, Net World Media Group

Read on to find out why that fancy cocktail and offbeat entree will do your brand no favors on Father's Day.

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Play ball! Make local sports sponsorships work brand magic

by S.A. Whitehead — Food Editor, Net World Media Group

Sports sponsorships hold big, positive benefits for restaurants at the local level, by connecting with customers in a fun, upbeat and even passionate level.

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KFC: Brand is getting kinda 'spacey'

June 14, 2017

The air gets pretty thin 28 miles up, so you'll excuse KFC if they seem a little "spaced out" as they prepare to send their brand name and their Zinger chicken…

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El Pollo Loco debuts new look, LTO

June 13, 2017

El Pollo Loco opened a store this week in Arizona while also debuting an LTO nationwide, a news release said. The new store on East Shea Boulevard in…

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Infographic: How online reviews can make or break your brand

Research quantifies the impact online customer reviews have on business performance. The reviews play a bigger role in the selection of restaurants than…

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From venison to pork belly to liger shakes: Is Arby's the trendiest QSR?

As further proof that any restaurateur today needs also to be a bit of a pop culture freak, Arby's joined the so-called "unicorn food" trend this week with its…

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NetWaiter adds Google Connect

June 9, 2017

Restaurants can share their menus, hours, delivery details and other information thanks to the new Google Connect feature through NetWaiter that allows menus…

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Altogether America: 'Thanks Golden State for the free taco'

June 9, 2017

Taco Bell is again gaining marketing value through the successes of sports with their Steal a Game, Steal a Taco promotion.

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'Order in': Grubhub acquires Foodler

June 9, 2017

Grubhub said today it is acquiring one of North America's biggest independent online food-ordering services, Foodler, in an all-cash transaction, a news…

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KFC brand name pulled into coverage of London terror attack

June 8, 2017

KFC's name has gotten pulled into the news coverage of the investigation around the three men authorities think killed eight people and injured many more at…

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Nestle Tollhouse Cafe by Chip puts 3 execs in new roles

June 7, 2017

Nestlé Toll House Café by Chip today announced the appointment of Kendra Shier as vice president of operations and marketing, The 27-year restaurant industry…

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Restaurants realizing critical need for mobile payments and loyalty

by Will Hernandez — Editor, NetWorld Media Group

If you want to get an idea about how important it's become for restaurants to have a sound mobile strategy in 2017, the large crowd that gathered to listen to…

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White Castle cordially invites world to 'Royal Wedding'

June 5, 2017

In terms of sheer kitsch, few cities approach the level Las Vegas achieves every day, and White Castle is hoping to capitalize on that notoriety with its Royal…

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