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Marketing News & Media

Webinar: Are you getting the biggest bang for your franchise marketing buck?

May 1, 2017

As restaurateurs, you not only sell to diners every day, but also simultaneously to future franchisees who may either be among those diners, in the local…

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Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'

April 26, 2017

Last Independence Day, Pinkberry generated a few of its own fireworks when it launched a wildly successful double points ice cream promotion using the brand's…

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How well do you mitigate risk? Learn from those who have been there

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Companies face a new set of risks in today's marketplace due to new technology. The need to manage human resources remains as critical as ever.

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Taco Bueno CEO TV disguise? Muy bueno!

April 24, 2017

Taco Bueno President and CEO Michael Roper's adventure of going undercover to assume the role of a warehouse worker at the chain will air at 8 p.m., Friday on…

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3 execs describe how to take on the world without losing your brand

by S.A. Whitehead — Food Editor, Net World Media Group

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit…

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Wendy's twitter-mania: Is brand 'character assassination' a dead end?

by S.A. Whitehead — Food Editor, Net World Media Group

There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each…

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Mobile Vending University helps prepare food truck owners

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all…

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Restaurants dish out savings to soothe the stressed tax filer

by S.A. Whitehead — Food Editor, Net World Media Group

Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.

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Free webinar: Is your franchise marketing strategy hurting or harming your brand?

by S.A. Whitehead — Food Editor, Net World Media Group

How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best…

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McDonald's shares menu board lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's…

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New tech finds, funnels real-time restaurants digital sign content

April 11, 2017

Allure is debuting an advanced content automation technology for digital signs and other devices used in the fast food and fast casual sectors. Allure…

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2 techs combine forces to reduce labor costs

April 11, 2017

7shifts and Toast are combining forces to create an integration that helps chains lower labor costs by streamlining employee clock-ins and schedule…

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Pie Five, Firehouse, First Watch,Pei Wei execs discuss 'the good, the bad and the ugly' of online reviews

by S.A. Whitehead — Food Editor, Net World Media Group

A recent survey found that 61 percent of the dining public check online reviews before visiting a restaurant. How those reviews can help or hurt sales was a…

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PETA to Taco Bell: 'We love you right down to your beans'

April 7, 2017

PETA, may be most well-known for its campaigns against businesses that it alleges cause harm to animals, but today the organization is showing how…

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Carl's and Hardee's event 'blows up' the 'bad ol' days'

In a literal attempt to blow the bikinis-and-burgers image of Carl's Jr. and Hardee's out of consumers' minds, CKE Restaurants is inviting the world to the…

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Hot Heads & Rapid Fired Pizza founder on a regional growth approach

by S.A. Whitehead — Food Editor, Net World Media Group

Hot Heads Burritos founder, Ray Wiley, is on a roll again, this time with a fast pizza concept, called Rapid Fired. The chain has taken a regional approach to…

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Why playing the 'right' background music increases sales

by Cherryh Cansler — Editor, FastCasual.com

Restaurants that play a carefully selected mix of music reflecting their cultures can increase sales by more than 9 percent, according to a 2016 study.

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Bard of 2 brands, 'Carl Hardee,' takes chains to next level

April 3, 2017

Carl's Jr. and Hardee's parent, CKE Restaurants Holdings, Inc., is launching an ad campaign to stake a claim on the burger landscape as "pioneers" in the…

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Social Media Marketing Guide for Food Truck Success

This guide is designed to give food truck operators an understanding of social media marketing.

Presented by FoodTruckOperator.com

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Study: Consumers receptive to chatbots

March 30, 2017

A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from…

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