Marketing News & Media
Carvel unveils Oreo mint cake offering
December 30, 2014
Carvel has partnered with Oreo to introduce the new Oreo Mint Deluxe 8-inch cake and the Oreo Hidden Treasure cone, both available for a limited time.
read nowMobivity adds former Papa John's exec to management team
December 30, 2014
Mobivity Holdings Corp., a provider of smart receipt marketing solutions and mobile marketing technologies, has appointed Donna Mitchell as its SVP of…
read nowDunkin' Donuts intros chocolate croissant, tomato mozzarella supreme bagel
December 29, 2014
Dunkin' Donuts has launched two new menu items to kick off the New Year: the chocolate croissant and the tomato mozzarella supreme bagel.
read nowHardee's taps Gary Busey, Brock Lesnar to promote new Bacon Velveeta Patty Meltdown
December 29, 2014
Hardee's today introduced its new Bacon Velveeta Patty Meltdown, with Applewood-smoked bacon, grilled onions and melted Velveeta cheese on a Black Angus beef…
read nowPopeyes turns up the heat with Ghost Pepper Wings
December 29, 2014
Popeyes Louisiana Kitchen is keeping things warm this winter with its newest LTO – Ghost Pepper Wings.
read nowDairy Queen planning 'surprise and delight' events throughout 2015 for anniversary
December 29, 2014
To kick off its year-long "Fanniversary" celebration of Dairy Queen's 75th anniversary, the brand has partnered with Oreo to debut the January Blizzard of the…
read nowTaco Bell app reaches 1.4M downloads
December 29, 2014
Taco Bell's mobile app, officially introduced in late October, has reached 1.4 million downloads in iOS and Android stores.
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How to choose the best rewards for your loyalty program
by Bob Leonard — Owner, Bolen
It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel…
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Executive round table: Quick-service industry leaders make their 2015 predictions
by Alicia Kelso — Editor, QSRWeb.com
Localization, transparency and a healthy/indulgent spectrum are expected to accelerate in '15, as are mobile ordering and catering.
read nowWhite Castle prepped for Veggie Slider debut
December 22, 2014
White Castle will introduce its first-ever Veggie Sliders on Dec. 30. According to Columbus Business First, the burgers are made with Dr. Praeger's Sensible…
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How White Castle balances innovation and tradition in restaurant branding
by Nate Riggs — CEO / Owner, NR Media Group
Brand loyalists came up with the phrase, "They're so good, they'll slide down your throat."
read nowChick-fil-A, Whataburger rank high for millennial loyalty
December 19, 2014
According to new research from YouGov, Jimmy John’s, Chipotle, Chick-Fil-A and Whataburger, have the highest current millennial customer loyalty among all…
read nowbogopogo launches restaurant mobile coupon plan
December 19, 2014
bogopogo has launched its FRAMPLE (Free + Sample) plan, providing free mobile coupon access to all restaurants across the US and allowing them to promote their…
read nowTim Hortons' knits an entire restaurant for holiday campaign
December 19, 2014
Tim Hortons' #WarmWishes campaign, launched in mid-November, has generated nearly 10,000 winter hat donations for children in need, as well as 2,000 blankets…
read nowTaco Bell launches first advanced promotion for mobile app users
December 18, 2014
Taco Bell is now offering a year-end gift card promotion and $1 Crunchwrap Sliders with Fritos available exclusively through the Taco Bell mobile app starting…
read nowDunkin' finds sweet spot with Croissant Donuts
December 18, 2014
Dunkin' Donuts announced this week that it has sold more than 4.6 million croissant donuts since they launched nationally in November.
read nowMcDonald's adds iBeacon technology in Georgia restaurants
December 18, 2014
McDonald’s franchises in Columbus, Georgia, are integrating beacon technology, powered by Bluetooth low-energy beacon solution provider Piper.
read nowBojangles' biscuits getting cheesy
December 18, 2014
Bojangles' plans to add some cheese to its signature buttermilk biscuits. The company announced today on its Facebook page that the Cheddar Bo is coming in the…
read nowWendy's names new CMO, digital VP
December 18, 2014
The Wendy's Company has announced several changes to its senior leadership team, including a new CMO and a VP to head up digital initiatives.
read nowJersey Mike's supports Wreaths Across America tribute
December 17, 2014
Last week, New Jersey Governor Chris Christie and Jersey Mike’s Founder and CEO Peter Cancro honored veterans at a special ceremony on Ellis Island.
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