Millennial marketing conference registration now open

December 17, 2014

FutureCast's ShareLikeBuy millennial marketing conference is set for Feb. 4 at the University of Kansas in Lawrence. Registration is now open for the…

QSRs shift models to 'go where the consumers are'

by Alicia Kelso — Editor, QSRWeb.com

Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.

Baskin-Robbins adds targeted receipt marketing program

December 16, 2014

Mobivity Holdings Corp. announced that Baskin-Robbins has selected Mobivity's SmartReceipt technology to deliver targeted "treats on receipts" – offers and…

Krispy Kreme launches holiday campaign via Google Hangout

December 16, 2014

Krispy Kreme has launched Joy Goes Around Holiday Hangouts, a global in-store experience using Google Hangout videoconferencing. According to a news release…

Researchers use text-mining software to predict success, failure of DC restaurants

December 16, 2014

The computer-assisted text analysis was more accurate at predicting restaurants' demise than ratings alone (although it is most powerful when used in…

White Castle's Slider-scented candle back for Autism Speaks fundraiser

December 15, 2014

White Castle's Original Slider-scented candle is back just in time for those looking for last-minute stocking stuffers. The candles is available online at…

KFC launches fundraising campaign with hunger relief organization

December 15, 2014

KFC has launched its #FillUpForGood campaign, in partnership with Feeding America, a domestic hunger-relief organization. According to a news release, KFC is…

Consumer demand for convenience shifting restaurant priorities

December 15, 2014

As restaurant brands increasingly jockey for more consumer visits, it's more important than ever for operators to keep a strong pulse on what their customers…

Sugar and spice and everything breakfast: 2014 on the menu

by Alicia Kelso — Editor, QSRWeb.com

Breakfast, beverage and retail categories accelerated this year, while operators embraced meaty offerings, despite record-high protein prices.

Demand for food transparency growing

December 12, 2014

New research from Technomic finds that most consumers want transparency from restaurant brands about their menu choices. Additionally, two in five consumers…

Interactive Customer Experience Summit coming to Chicago in June

December 12, 2014

The conference will focus on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies like beacons…

McDonald's plans to shrink menu, ingredient lists

by Alicia Kelso — Editor, QSRWeb.com

McDonald's has moved from a division structure to a structure that empowers regions to execute their marketing and menu plans toward their specific…

Carl's Jr. claims QSR first with 'all-natural' burger introduction

December 11, 2014

Carl’s Jr. announced it will roll out the new All-Natural Burger at participating locations beginning Dec. 17. According to the company, the burger features a…

Krispy Kreme's loyalty app test enables mobile payments

December 11, 2014

Krispy Kreme announced some details about its mobile loyalty test during its Q3 earnings call earlier this week. The company today released more information…

Krispy Kreme sales, traffic jump as company begins loyalty program test

by Alicia Kelso — Editor, QSRWeb.com

Customers can sign up for the program through their iPhone or Android device and earn reward 'Treats' for future purchases. A national roll out is expected in…

In-N-Out Burger ranks on top for customer centricity

December 10, 2014

dunnhumby, a customer science company, announced that T.G.I. Friday’s and In-N-Out Burger topped the Top 10 list in its second Customer Centricity Index on…

Online cultural inclusiveness: Something for restaurant brands to think about

Focusing on how diversity is presented on a company website provides an opportunity to reaffirm our industry’s commitment to reaching a multicultural workforce…

White Castle kicks off No Kid Hungry campaign

December 9, 2014

White Castle, through Castle Shares, is donating $1 from every MySize meal sold through Dec. 14 to Share Our Strength's No Kid Hungry campaign. 

Quiznos turns to millennials in turnaround bid

by Alicia Kelso — Editor, QSRWeb.com

Quiznos will launch a new POS (expected in 2015) and will then be able to test some loyalty tools and a mobile app. The brand is also testing gluten-free…

Chick-fil-A's mobile ordering rollout to be completed in 2016

December 8, 2014

After several market tests, Chick-fil-A announced today the nationwide launch of its mobile payments platform. The chain is also testing mobile ordering…