Marketing News & Media
Subway highlighting veggie selections in new marketing spots
August 6, 2014
Subway has launched new print and broadcast ads featuring the tagline, "Veggie Freshness." This marketing campaign follows the brand’s May spot, "Bread is on…
read nowWhite Castle jumps into Amazing Spider-Man 2 promo web
August 6, 2014
White Castle is now offering a special online only promotion to save $5 when ordering a Crave Case of 30 Sliders at whitecastle.com. Cravers can also save $…
read nowDairy Queen sets annual Children's Miracle fundraiser
August 6, 2014
The Dairy Queen system is celebrating 30 years of partnering with Children's Miracle Network Hospitals, during which time restaurants have raised more than…
read nowBlimpie's crowdsourced promo leads to 25% growth in Facebook fans
August 5, 2014
Blimpie fans submitted hundreds of ideas for commercials in honor of the brand's 50th birthday. Now, those fans will have the chance to select their favorite…
read nowKFC intros $5 Fill-Up meals
August 5, 2014
To celebrate the launch of its new $5 Fill-Up meals, KFC’s Colonel Sanders offered free gas fill-ups at a Louisville, Ky., gas station last week.
read nowCaptain D's signs kids' meal deal with The Amazing Spider-Man 2
August 5, 2014
Captain D's has signed an exclusive, in-store promotion featuring The Amazing Spider-Man 2, which will coincide with the movie's video release.
read nowLatin American McDonald's experienced traffic decline from World Cup
August 5, 2014
McDonald's Latin American (and largest) franchisee, Arcos Dorados Holdings, reported its Q2 results this week, which included a systemwide comp sales increase…
read nowReduction of local ad spend affects Burger King franchisee's sales
August 5, 2014
Carrols Restaurant Group, Burger King's largest franchisee, has reported its Q2 results, which included a restaurant sales decrease of 2.8 percent. Comp…
read nowBaskin-Robbins shifts spotlight to 'summer flavors'
August 4, 2014
Baskin-Robbins has introduced its August Flavor of the Month, Oreo Nutty Salted Caramel, which includes Oreo cookie pieces, honey glazed peanuts and a salty…
read nowRita's Italian Ice adds Jelly Belly flavors to the lineup
August 4, 2014
Rita's Italian Ice has rolled out two new Italian Ice flavors in collaboration with Jelly Belly Candy Company. The flavors, inspired by Jelly Belly jelly…
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Burger King's 'fewer, more impactful' menu launch strategy lifts sales
by Alicia Kelso — Editor, QSRWeb.com
The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.
read nowDunkin' Donuts offering chance to toss first pitch at Mets game
August 1, 2014
Throughout August, Dunkin' Donuts is hosting the "First Cup, First Pitch" sweepstakes, where every guest who purchases a cup of hot coffee using a DD Perks…
read nowJersey Mike's opens online merchandise shop
August 1, 2014
Jersey Mike's fans can now order branded apparel such as t-shirts and coolers online at the company's new Web-based merchandise store: shopjerseymikes.com.
read nowBlimpie introduces Hoboken Hero sub to mark milestone anniversary
July 31, 2014
Blimpie continues to celebrate its 50th anniversary with the introduction of the Hoboken Hero, an Italian sub sandwich that includes pepperoni, salami…
read nowDairy Queen recruits soccer analyst Ray Hudson for Blizzard campaign
July 31, 2014
Dairy Queen has recruited international soccer analyst and former all-star Ray Hudson to help promote its new Chips Ahoy! Blizzard.
read nowMcDonald's under fire from parent group for 'Dating Naked' sponsorship
July 31, 2014
The Parents Television Council is asking McDonald's to reconsider its sponsorship of VH1's reality TV show, "Dating Naked." The show features contestants who…
read nowTaco John's selects new CMO from ad agency
July 31, 2014
Taco John's has named Billie Jo Waara as its new chief marketing officer. Waara has more than a decade of marketing experience in the restaurant, tourism…
read nowWFF launches campaign to advance women leaders
July 30, 2014
The Women's Foodservice Forum has launched the WFF 100K Strong Commitment Campaign, an industry-wide "call to action” to support the advancement of women…
read nowDunkin' Donuts bites into Shark Week promotions
July 30, 2014
Discovery Channel's Shark Week will return Aug. 10 and will feature a promotional presence from Dunkin' Donuts.
read nowLong John Silver's plans another free nationwide fish fry
July 30, 2014
Long John Silver's is hosting another free fish fry to celebrate its 45th anniversary. On Aug. 2 from 11 a.m. to 3 p.m., guests will receive on fish filet and…
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