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Marketing News & Media

Cousins Subs photo contest brings in 100-plus entries

July 30, 2014

Cousins Subs has named Gabrielle Lulloff of Oshkosh, Wis., as the grand prize winner of its #GOHOGWILD contest. Lulloff will receive free Cousins Subs for one…

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Carl’s Jr., Hardee’s facilitate a Paris Hilton comeback

July 29, 2014

Carl's Jr. and Hardee's TV spot for the new Texas BBQ Thickburger pays homage to Paris Hilton's 2005 commercial for the brands, titled "I love Paris." The…

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TCBY and Mrs. Fields will debut dual-brand locations in LA

July 29, 2014

Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, plans to expand to debut its dual-brand layout in Los Angeles.

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Webinar will introduce beacon, geo-fencing basics for restaurants

July 29, 2014

Beacons can be powerful tools for reaching customers right outside a restaurant's front door, and getting them through the front door.

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Popeyes comes up with another tear-apart LTO

July 29, 2014

Popeyes Louisiana Kitchen has introduced a new LTO that guests can tear apart – the Tear'n Tenderloin Chicken is available now through Aug. 25. It features two…

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Rita's raises $300K in fight against childhood cancer

July 29, 2014

Rita's Italian Ice announced today it raised $300,000 for Alex's Lemonade Stand Foundation, a national nonprofit dedicated to fighting childhood cancer.

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Dairy Queen, Chips Ahoy debut Blizzard partnership

July 29, 2014

To mark the 50th anniversary of the Chips Ahoy! cookie, Dairy Queen has launched the new Chips Ahoy! Blizzard Treat. The new offering has been named the August…

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Arby’s shifts focus to proteins with new marketing campaign

by Alicia Kelso — Editor, QSRWeb.com

July 28, 2014

Arby's execs believe high quality meats are the brand's unique differentiator in the QSR segment.

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Breakfast, beverage competition gets a grip on Dunkin’s sales

by Alicia Kelso — Editor, QSRWeb.com

The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.

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Krystal adds new leadership to marketing, supply chain departments

July 24, 2014

The Krystal Company has announced additions to its leadership team to support the company’s growth initiative, which includes reaching the $1B mark. Jason…

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Turning social media likes into restaurant traffic

by Alicia Kelso — Editor, QSRWeb.com

Offer customers something, like a discount or a recipe, in return for their like.

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Cousins Subs now testing the sale of Wrigley gum products

July 23, 2014

Cousins Subs is launching a 12-month systemwide test of Wrigley chewing gum and mint products, including Orbit Spearmint Sugarfree Gum, Hubba Bubba bubble gum…

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Villa Enterprises adds hibiscus, mango, pomegranate tea flavors

July 23, 2014

Villa Enterprises has added new flavored iced teas including hibiscus, mango and pomegranate at its restaurant concepts, Green Leaf’s and Bananas Smoothies…

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Digital marketing provider secures $500K in capital for restaurant industry growth

July 23, 2014

Elevate Research Inc. announced today that it has secured $500,000 in seed capital to support its growth in the restaurant and retail industries. The…

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How two QSRs leverage Walmart locations for brand exposure

Walmart customers are similar to Checkers and Philly Pretzel Factory customers in their quest for value, speed and convenience.

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Auntie Anne’s launches third annual childhood cancer fundraiser

July 22, 2014

Auntie Anne’s has launched its third annual fundraiser to fight childhood cancer, and has again teamed up with the Alex’s Lemonade Stand Foundation. The…

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TacoTime launches rebranding initiative

July 22, 2014

TacoTime has launched a rebranding initiative that includes store remodels, menu updates and the tagline, "Made Fresh Since 1960."

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Pollo Tropical offers Parent's Day deal

July 21, 2014

To celebrate National Parent’s Day, Pollo Tropical is offering $2 off any Create Your Family Meal on July 27. The deal is available to customers who text…

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Carl’s Jr. and Hardee’s add Texas BBQ Thickburger to menu

July 21, 2014

Carl’s Jr. and Hardee’s have introduced the Texas BBQ Thickburger, featuring smoked beef brisket piled on top of a Black Angus beef Thickburger patty.

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Taco Bell breakfast generating up to $120K in incremental sales

by Alicia Kelso — Editor, QSRWeb.com

In less than six months, the brand's breakfast business is above breakeven and is about 7 percent of the menu mix.

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