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Marketing News & Media

Krispy Kreme lends its support to Special Olympics

June 25, 2014

For the 14th consecutive year, Krispy Kreme, in partnership with the Law Enforcement Torch Run for Special Olympics, will host the Cops on Doughnut…

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Millennials want more than brand familiarity

by Ed Zimmerman — President, pizza.com

Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.

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Culver’s turns 30: COO reflects on industry and consumer changes

by Alicia Kelso — Editor, QSRWeb.com

Consumers are now more aware of food safety, sourcing and nutritional content.

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Sonic’s daypart, product strategies drive 5.3% lift in sales

June 24, 2014

Sonic Corp. turned in a 5.3 percent systemwide increase in same-store sales during Q3. Results were announced Monday and also included:

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Long John Silver’s hosting nationwide free food giveaway

June 24, 2014

Long John Silver’s plans to treat the country to lunch on June 28, as well as set a new world record in the process for the “largest free fish fry.”

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Auntie Anne’s franchisee develops pizza concept

June 24, 2014

Auntie Anne’s largest franchisee has created a new pizza concept called Rise Pies Handcrafted Pizzas. According to Brandenton.com, the concept will debut…

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Carl’s Jr. heats up breakfast with chorizo

June 23, 2014

Carl’s Jr. has introduced two new breakfast items featuring Mexican chorizo – the new Made from Scratch Chorizo, Egg & Cheese Biscuit and Chorizo, Egg…

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Marble Slab cools things off to promote unlimited mix-ins

June 23, 2014

To celebrate the first day of summer June 21, Marble Slab Creamery in Sugar Land, Texas, created 1 foot of snow in its parking lot. Customers who wore winter…

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Mobile apps are restaurant marketing’s future, not mobile websites

by Jitendra Gupta — Mobile CRM Director, Punchh

Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.

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Live from New York, it’s Ben & Jerry’s new flavors

June 20, 2014

Ben & Jerry’s has introduced two Saturday Night Live sketch-inspired flavors: Lazy Sunday and Gilly’s Catastrophic Crunch. According to a company news…

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Gratafy mobile gifting app launches in Denver

June 20, 2014

Gratafy recently announced that it has launched in Denver, allowing consumers to purchase and send more than 600 gifts from local restaurants and bars. 

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Bruster's CEO talks about the brand's anniversary, growth and proprietary operating system

Sahene is also heading up a relatively new Philly Cheesesteak concept called Wit or Witout, which recently opened its third store and has sold its first two…

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Wendy’s: Snapchat is now a priority

June 19, 2014

McDonald’s and Taco Bell explored Snapchat campaigns earlier this year and now it looks like Wendy’s is jumping into the space as well. According to Adweek…

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Wendy’s bringing back its pretzel bun

June 18, 2014

Wendy’s announced it is bringing back its pretzel bun in July, with the return of its pretzel bacon cheeseburger and pretzel pub chicken sandwiches.

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Paytronix launches rewards solution for multiunit chains

June 18, 2014

Paytronix Systems Inc. has introduced its new EXPRESS Pilots program designed specifically to help restaurant and retail chains create and deploy a new rewards…

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Del Taco brings back classic menu items to mark 50th anniversary

June 17, 2014

Del Taco turns 50 this year and to celebrate, it is offering a variety of classic “throwback” menu items beginning June 19.

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Ben & Jerry’s creates new flavor to fight GMOs

June 17, 2014

In response to a lawsuit filed against Vermont’s GMO labeling law, Ben & Jerry’s has unveiled Food Fight Fudge Brownie, a new name for one of its signature…

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State Fair Fried Dough on Baskin-Robbins’ summer menu

June 16, 2014

Baskin-Robbins has rolled out a summer menu, including the new Sand Pail Cake, which uses graham crackers as sand and features sea creatures made from icing.

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Nathan's Famous foodservice sales up 20%

June 16, 2014

Nathan's Famous Inc. today reported results for its fiscal year and fiscal quarter ended March 30.

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5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

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