Restaurant category media spend up 5.2 percent in 2013

March 31, 2014

Expenditures for the 10 largest advertising categories grew 1.8 percent in 2013 and reached $88,334.1 million, led by retail. According to a news release from…

Krispy Kreme rolls out new pie-inspired doughnuts

March 31, 2014

Krispy Kreme has launched two new doughnuts inspired by classic pie flavors. According to a news release, the Key Lime Pie and new Caramel Dutch Apple Pie…

WFF 2014: A view from the top

by Cherryh Cansler — Editor, FastCasual.com

Get a look at what happened at the 2014 WFF's Leadership Conference.

McDonald's giving coffee freebies

March 28, 2014

McDonald's McCafe is giving U.S. coffee drinkers a small brewed McCafe coffee during the chain's first-ever national Free Coffee Event. Free McCafe coffee is…

Dunkin' Donuts rolls out PEEPS donuts

March 28, 2014

PEEPS Marshmallow Chicks are flying into Dunkin' Donuts March 31, according to a company press release. The new donuts are shaped like flowers, decorated with…

How defining customer segments can help you maximize revenues

With new customers, you get one chance to make a good impression and get them to come back frequently.

Jersey Mike's unveils new 'A Sub Above' brand campaign

March 28, 2014

Jersey Mike's Subs is introducing a new branding campaign, called "A Sub Above," in partnership with Wisconsin-based agency Planet Propaganda.

Tim Hortons to re-introduce classic menu items for 50th anniversary

March 28, 2014

To celebrate its 50th anniversary, Tim Hortons is asking its fans to help reintroduce one of its classic menu items with its Bring It Back online campaign.

Sonic's plan for differentiation: Chocolate jalapeno shakes and interactive screens

by Alicia Kelso — Editor, QSRWeb.com

The Point of Personalized Service initiative will boost customer experience, drive sales and profitability, CEO says.

Taco Time launches digital gifting program

March 27, 2014

TacoTime has introduced an eGift program that allows customers to send and receive TacoTime gift cards via email or smartphone.

Taco Bell recruits Ronald McDonald to promote new breakfast

March 27, 2014

Taco Bell's new breakfast menu officially launches today at the brand's more than 5,500 restaurants nationwide. The company has called its breakfast the…

KFC China's 'restage' includes aggressive marketing, menu initiatives

March 27, 2014

KFC China today released details of its new marketing strategy aimed at strengthening consumer perception after a rocky 2013 instigated by a chicken supply…

Blimpie marks 50th anniversary with 50 cent subs

March 26, 2014

Blimpie Subs will celebrate its 50th anniversary on April 4 by offering regular-sized Blimpie Best subs for 50 cents to the first 200 customers at each…

Taco Bell creates quite a brand buzz with 'breakfast phones'

by Alicia Kelso — Editor, QSRWeb.com

Ahead of the breakfast launch, 1,000 fans received phones calling/texting with missions to encourage social sharing.

That's Biz adds mobile coupon redemption for restaurants

March 25, 2014

That's Biz has created a system that allows restaurants to redeem coupons emailed to customers without the need for additional hardware or software.

Jersey Mike's donating 100% of sales for Day of Giving

March 25, 2014

Jersey Mike's "Day of Giving" is set for Wednesday, with the company donating 100 percent of sales from the event to more than 100 local charities. According…

LiveDeal partners with menu ordering system

March 24, 2014

LiveDeal Inc., a geo-location based mobile marketing platform that enables restaurants to publish real-time offers to nearby consumers, has formed a strategic…

How Dunkin' Donuts keeps operations simple with fast LTO pace

by Alicia Kelso — Editor, QSRWeb.com

Involving franchisees in the rollout process from concept to launch is "crucial" to the brand's success.

Roy Rogers steps up breakfast with 'pancake weekends'

March 21, 2014

Roy Rogers has introduced All You Can Eat Pancake Weekends for $1.99, available to dine-in customers every Saturday and Sunday morning through May 25.

Wendy's recruits Molly Sims to promote new salads

March 20, 2014

Earlier this week, actress and model Molly Sims hosted a fashion event at a Wendy's restaurant in New York City, to kick off a new campaign that celebrates the…