Bring back emotional restaurant advertising

The current buzz in marketing is 'engagement' and the best way to achieve that is to strive for a bit of emotion.

Dunkin' Donuts steps up its iced tea offerings

April 3, 2014

Dunkin' Donuts today announced new iced tea beverages for the spring and summer seasons.

Easy Ice now sponsoring Share our Strength

April 3, 2014

Easy Ice announced today that it is a local sponsor of Share our Strength's Taste of the Nation events in Washington, D.C., New York City, Miami and Baltimore.

Survey: Grilled cheese sandwiches not just for kids

April 3, 2014

Research from a new study proves that grilled cheese sandwiches don't just belong in kids' meals. In celebration of National Grilled Cheese Month, Cheeseboy…

Popeyes' franchisee raises record $539K for MDA

April 3, 2014

Sailormen Inc., a Popeyes Louisiana Kitchen franchisee, announced it raised a record $539,863 to support the Muscular Dystrophy Association and its "Appetite…

Del Taco enhances breakfast menu

April 3, 2014

The latest QSR to throw down the breakfast gauntlet is Del Taco, adding tacos to its morning daypart menu starting today.

Carvel introduces salted caramel offerings

April 2, 2014

Salted caramel is on trend, and Carvel has responded with the launch of its new caramel ice cream flavor that features a hint of salt.

Dairy Queen contributes to Statue of Liberty restoration fund

April 2, 2014

Ahead of its entry into New York City this spring, the Dairy Queen system announced it will make a $5,000 donation to the Statue of Liberty-Ellis Island…

Sonic ready to launch 25 shake flavors for summer

April 2, 2014

Sonic's Kale Cream Pie Shake announcement Tuesday was an April Fool's Day joke. But the brand is ready to rollout 25 other, "real" flavors for its second…

A look at the 'customer driven' features behind Jersey Mike's mobile app

by Alicia Kelso — Editor, QSRWeb.com

Loyalty and online orders have grown steadily since the app's launch in the fall, and more features are expected soon.

What we learned from Taco Bell president's Reddit chat

by Alicia Kelso — Editor, QSRWeb.com

April 1, 2014

Last week, Taco Bell president Brian Niccol agreed to an Ask Me Anything via Reddit, a topic-driven chat board full of the brand's heavy user demographic.

April Fool's: Restaurant brands get in on the fun

by Cherryh Cansler — Editor, FastCasual.com

Restaurant brands 'launch' clear coffee, a kale shake and an edible pizza box.

Baskin-Robbins launches online cake ordering nationwide

April 1, 2014

Baskin-Robbins today announced the launch of a new online cake ordering system for guests nationwide, at baskinrobbins.com/onlineordering.

Pretzelmaker plans fundraiser for Leukemia & Lymphoma Society

April 1, 2014

Pretzelmaker has set a goal to give away 65,000 free pretzels on National Pretzel Day, April 26, while raising funds for The Leukemia & Lymphoma Society.

Dunkin' Donuts brings back Baskin-Robbins-inspired coffees

April 1, 2014

To celebrate spring's arrival, Dunkin' Donuts has brought back an iced coffee line inspired by its sister brand, Baskin-Robbins.

Wienerschnitzel offers 99-cent chili dog promo for tax season

April 1, 2014

Wienerschnitzel has reduced the price of its signature Chili Dogs to 99 cents for a limited time through April 27.

Dairy Queen pushes fan club signup for promotion

April 1, 2014

To celebrate Tax Day, April 15, Dairy Queen is giving away Waffle Cone Holders along with a $10 DQ gift card to 100 Blizzard Fan Club members.

Baskin-Robbins launches tie-in with The Amazing Spider-Man 2

April 1, 2014

Leading up to the May 2 premiere of The Amazing Spider-Man 2, Baskin-Robbins, in collaboration with Sony Pictures, has launched a variety of promotions…

White Castle stepping up breakfast with waffle sandwiches

March 31, 2014

It is getting very hot in the QSR breakfast space, with Taco Bell's extensive menu launch last week, Dunkin' Donuts' recently released version of Eggs Benedict…

Adoption rates for restaurant loyalty programs lower than other industries

March 31, 2014

Despite an increased focus on loyalty apps and loyalty programs by many big-name restaurant brands in recent months, plenty of opportunities remain in the…