Marketing News & Media
Dunkin' Donuts aims for 2.5M loyalty program enrollees by year's end
by Alicia Kelso — Editor, QSRWeb.com
The DD Perks rewards program, introduced in late January, now has more than 750,000 members.
read now
Burger King's sales lifted by simplified operations
April 25, 2014
Burger King reported its Q1 results today, which inclued a global comp sales increase of 2 percent, and a systemwide sales increase of 6.9 percent in constant…
read nowTaco Bell experimenting with fast casual concept
April 25, 2014
Like its sister chain KFC, Taco Bell is reportedly testing a new fast casual concept called the U.S. Taco Co. and Urban Taproom.
read nowBojangles' kicks off statewide fundraiser for education
April 25, 2014
In celebration of Teacher Appreciation Month, celebrated in May in South Carolina, Bojangles' has partnered with nonprofit South Carolina Future Minds to raise…
read nowSonic promotes two marketing executives
April 25, 2014
Sonic Corp. has announced the promotions of two executives within the marketing team: Senior Vice President James O'Reilly is being promoted from chief…
read now
KFC China takes page from Chick-fil-A, steps up 'customer proposition'
by Alicia Kelso — Editor, QSRWeb.com
KFC U.S. is taking some learnings from successful global businesses and applying them to the domestic system.
read now
How to get the most out of your social media content
by Alicia Kelso — Editor, QSRWeb.com
The power behind targeting your ads to specific demographics is the accuracy of data you receive.
read now
Ronald McDonald gets an image, mission makeover
April 24, 2014
McDonald's mascot Ronald McDonald has received an image makeover and will also take on new missions to engage consumers.
read nowLavu iPad POS integrates loyalty platform
April 24, 2014
Lavu Inc., provider of the iPad POS for restaurants, has announced a seamless integration to the loyalty platform offered by LoyalTree.
read now
Taco Bell's Mtn Dew Baja Blast now available in retail channels
April 24, 2014
Mountain Dew is now offering its Mtn Dew Baja Blast in bottles and cans for a limited time. The beverage was first introduced 10 years ago as a "Taco Bell…
read nowArby's invests $4M in childhood hunger campaign
April 23, 2014
The 2014 Arby's Foundation Hungry for Happiness Mobile Tour will begin its third year on April 29 in Atlanta, and will make stops in 30 different cities…
read nowNFL's Reggie Bush joins Taco Bell Foundation's ambassador lineup
April 23, 2014
The Taco Bell Foundation for Teens has added four new ambassadors to help combat high school dropout rates, including NFL player Reggie Bush, singer Megan…
read nowCarvel kicks off milestone celebration with free ice cream
April 23, 2014
Carvel is kicking off its summer-long 80th anniversary celebration with Free Cone Day May 1 from 3-8 p.m. Participating Carvel shoppes will treat guests to a…
read nowTaco John's trying to raise brand awareness with Flamin' Hot Cheetos Burrito
April 23, 2014
The Flamas Doritos Locos Taco isn't the only hot combination in the Mexican QSR space anymore. Taco John's has also teamed up with PepsiCo's Frito-Lay division…
read nowAuntie Anne's recognized for philanthropic programs
April 23, 2014
Auntie Anne's Inc. has been named as the Pennsylvania state winner for the Restaurant Neighbor Award, presented by the National Restaurant Association…
read nowCarl's Jr. hits on sweet/salty trend with new dessert
April 23, 2014
Carl's Jr. has introduced the new Sea Salt & Caramel Shake, featuring the brand's signature hand-scooped vanilla ice cream blended with caramel syrup and…
read now
McDonald's breakfast sales not impacted by new competition
by Alicia Kelso — Editor, QSRWeb.com
The company is undergoing a 're-set' to emphasize the importance of staffing and enhance the customer experience.
read nowKrispy Kreme plans BOGO promotion
April 22, 2014
Krispy Kreme is bringing back its Hero Appreciation Day deal April 28. On that day, guests who purchase a dozen doughnuts will get a dozen Original Glazed…
read nowWhite Castle breaks into single-serve coffee market
April 22, 2014
White Castle's medium roast coffee is now available in single-serve coffee cups.
read nowChick-fil-A commits six-year agreement with ESPN
April 22, 2014
Chick-fil-A is the first College Football Playoff bowl sponsor to announce a new agreement with ESPN. Also this week, the chain announced its Chick-fil-A Bowl…
read now
