3 reasons why the Starbucks app would fail at your restaurant

by Noah Glass — CEO, Olo

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

McDonald’s experiments with McCafe social hour, seasoned fries

May 13, 2014

A number of McDonald’s restaurants are currently testing seasoned French fries and Horchata Frappe blended ice drinks. 

Restaurant industry’s No Kid Hungry campaign returns in September

May 13, 2014

September marks the return of Share Our Strength’s Dine Out For No Kid Hungry campaign, a restaurant-based cause-marketing program that raises money to fight…

Krispy Kreme names new global digital agency

May 13, 2014

Krispy Kreme has named VML as its new global digital agency partner after a search and review period.

Taco Bell turns to Tumblr to market new Doritos taco

May 8, 2014

Taco Bell's newest Doritos Locos Taco — the Spicy Chicken Cool Ranch — debuts today at restaurants nationwide.

Carl's Jr. franchisee deploys marketing and loyalty platform

May 7, 2014

Carl's Jr. Franchisee StarChasers Oklahoma and Beanstalk Data jointly announced that the franchisee is deploying Beanstalk Data's Marketing Master and Loyalty…

Restaurant concepts roll out the red carpet for Mom

May 7, 2014

With Mother's Day around the corner — May 11 for those who still need to come up with a gift idea — restaurant concepts are bracing for a busy day. Last year…

The sound and the query

Consumers want more from a brand's mobile strategy than a few seconds saved at the counter.

Marriott exec to share insights on hotel chain's fast casual concept

May 6, 2014

Lon Southerland, senior director, global food and beverage for Marriott International, will keynote the ninth annual Fast Casual Executive Summit, Oct. 12-1…

Flower doughnuts bloom at Krispy Kreme

May 6, 2014

Krispy Kreme has introduced its Springtime Flower Doughnuts in time for Mother's Day. They are available now through May 11 at participating U.S. and Canadian…

KFC treating moms to free cake

May 6, 2014

In celebration of Mother's Day, KFC is offering a free family-sized cake with the purchase of a 10-piece meal or larger. The promotion runs now through May 2…

Cousins Subs rolls out pork-inspired subs

May 6, 2014

Cousins Subs has brought back the Cubano and Pulled Pork & Slaw subs for a limited time only.

Long John Silver's promos $10 family pack deal

May 6, 2014

Long John Silver's is offering a special Chicken Family Pack, featuring eight pieces of classic-battered chicken, a choice of family-size side, and eight hush…

Subway picks three winners of business simulation game

May 6, 2014

Subway and Young & Successful Media have picked three winners of the second Subway Global Challenge business simulation game. They include: Vidhi Vankani…

Baskin-Robbins introduces four-flavor 'Piece Cake'

May 5, 2014

Baskin-Robbins has added a new Piece Cake to its lineup, a collection of four different ice cream and cake flavor combinations. The four combinations include…

Cinnabon celebrates nurses with giveaway

May 5, 2014

To celebrate Nurses Week, May 6-12, Cinnabon will give away a free classic cinnamon roll or Minibon Roll to all nursing professionals.

White Castle showcases fans in new ad campaign

May 5, 2014

White Castle is celebrating National Hamburger Month with a new ad campaign titled "The Crave is a Powerful Thing." The campaign will include stories about the…

Dunkin' Donuts connects with Eli Manning again

May 2, 2014

Dunkin' Donuts has introduced its FinDD Eli, an interactive on-the-cup instant win game available in the New York Metro Area, in partnership with New York…

Dairy Queen rewarding teachers with classroom funding

May 2, 2014

In celebration of National Teacher Appreciation Week, May 5-9, Dairy Queen is bringing back its Orange Julius Treat for Teachers essay contest.

Taco Bell rolls out in-store Feed the Beat marketing collateral

May 2, 2014

Taco Bell has announced its latest Feed The Beat lineup — which includes 100 musicians such as Big Data, Panama Wedding, Charli XCX, Chromeo, Holychild and The…